The pandemic has accelerated demand, whilst bringing into focus the importance of quality controlled packaged food in India. Consumers now are more aware of the hygienic packaging, quality ingredients and nutritional value of packaged products.
Players in savoury snacks, such as PepsiCo, Haldiram Foods International, Bikaji Foods International and Balaji Wafers, have been targeting the rural population with smaller packaging, regional flavours, and elaborate distribution networks, along with targeted marketing efforts, leading to greater brand awareness and loyalty. The prices of their products are also aimed at the affordability of the mass rural market in India.
In spite of the large market, there is still low penetration of e-commerce in India. E-commerce companies such as Zepto, Instamart and Dunzo are working towards reducing their delivery time while maintaining a low delivery cost.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.See All of Our Definitions
This report originates from Passport, our Savoury Snacks research and analysis database.
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