2021 saw New Zealand consumers become increasingly focused on their health and wellbeing as the impact of the COVID-19 pandemic continued to influence their choices in savoury snacks. In particular, consumers increasingly opted for healthier alternatives during the year, although it is important to note at this stage that few New Zealanders are willing to compromise on taste and texture when it comes to selecting savoury snacks.
The shift towards healthier eating habits that has been seen in New Zealand in recent years has also underpinned a shift in the general consumer focus towards allergy-friendly savoury snacks. A significant proportion of New Zealand’s population suffer from some form of food allergy or intolerance and many of these people are actively looking for savoury snacks that cater to their specific dietary needs.
Towards the end of the review period, the traditional primacy of innovation and new launches in savoury snacks continued to have a strong influence over the category as the constant introduction of new flavours and formats remained a key driver of category. In particular, brands present in the category were keen on tapping into demand among consumers indulging in comfort eating in response to the COVID-19 pandemic.
With sustainability very likely to become a more common theme in savoury snacks in New Zealand during the forecast period, many savoury snacks brands are expected to jump on the sustainability bandwagon. One area that is likely to take off in this respect is upcycling, a relatively new concept that offers consumers the option to make consumer choices that are better for them and the environment as well.
The impetus for New Zealanders to support local businesses and communities has been growing stronger in recent years as consumer sentiment has shifted towards making conscious purchasing decisions that support the local and national economy. Among the local savoury snacks players seeking to take advantage of this situation is Molly Woppy, a brand that offers savoury biscuits that resemble those baked at home, allowing consumers to enjoy premium handmade products that are certified free from gluten and dairy.
Consumers have shifted to at-home consumption since the onset of the COVID-19 pandemic, while many consumers having reduced their spending on foodservice and travel due to the impact of the pandemic situation. As such, consumers have sought to indulge themselves with premium artisan savoury snacks at home as a way of treating and comforting themselves at a time of increased stress for many.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Savoury Snacks research and analysis database.
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