After experiencing strong value sales growth in 2022 and 2023 driven by volume growth and rapid increases in unit prices due to inflation, the ice cream and snacks category in New Zealand is expected to face slower growth in the coming years. Rising interest rates and the anticipation of a recession are projected to help control inflation, leading to stabilised price growth starting in 2024.
With New Zealand experiencing high levels of inflation, rising interest rates, and potential household spending constraints, consumers may be more inclined to down-trade and seek more affordable grocery options. Categories such as popcorn, vegetable pulse and bread chips, and savoury biscuits, which have seen less innovation compared to chips, are particularly susceptible to down-trading as consumers aim to manage their cost of living.
New product launches in the snacks category, often as limited-time offerings during key selling periods, remain a growth strategy in New Zealand. However, companies are now also considering environmental, social, and governance (ESG) factors in their product development to align with consumer values.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See All of Our DefinitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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