Competitive Landscape
Share Gain for Arnotts Driven by Health-Focused Acquisition
Savoury snacks in New Zealand is moderately concentrated, with the three leading companies, Bluebird Foods Ltd, Griffins Foods Ltd, and Arnotts New Zealand Ltd, collectively accounting for more than half of retail value share in 2026. Bluebird Foods is set to retain its overall leadership with 22% value share, followed by Griffins Foods with 19% and Arnotts New Zealand at 13%.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in New Zealand?
- Which are the leading brands in Savoury Snacks in New Zealand?
- How are products distributed in Savoury Snacks in New Zealand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in New Zealand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in New Zealand - Category analysis
Key Data Insights
Savoury Snacks Summary
Affordability and Price-Pack Architecture Drive Resilience in Savoury Snacks
Arnott’S Leverages Spicy Flavour Innovation to Attract Younger Shoppers
Nuts, Seeds and Trail Mixes Outperform as Health Drives Growth
Purposeful Eating and Functional Health to Drive Future Growth
Sensory Innovation and Permissible Indulgence
Embedded Sustainability and Ethical Transparency
Share Gain for Arnotts Driven by Health-Focused Acquisition
Supermarkets Expands Private Label to Reinforce Shopper Loyalty
Woolworths and Foodstuffs Grow Online Sales of Multi-Packs and Pantry Staples
Evolving Consumer Demands Shape New Product Development
Exploring Novel Formats and Sensory Experiences
Strategic Product Launches Alter Competitive Dynamics
Snacks in New Zealand - Industry Overview
2026 Developments
Key Data Insights
Resilient Growth for New Zealand Snacks Driven by Daily Routines and Value Formats
Savoury Snacks and Sweet Biscuits Outperform as Multi-Packs and Value Formats Drive Resilience
Everyday Snacking Occasions Reshape Value Perception and Boost Household Treat Moments
Retailers Set to Sharpen Price-Pack Strategies to Defend Demand and Margin
Snack Bars and Sweet Biscuits to Win Everyday Snacking by Blending Function and Affordability
E-Commerce and Health Claims to Shift Snacking From Impulse to Planned Occasions
Mondelez Leverages Brand Scale to Reinforce Share Advantage
Supermarkets Sustain Planned Missions as Price Sensitivity Endures
Retail E-Commerce Gains Traction through Full Basket Missions
Country Reports Disclaimer
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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