Savoury Snacks in Spain

PROSPECTS

Savoury snacks continues to perform well

Savoury snacks continued to perform well in 2018, benefiting from manufacturers’ focus on innovation and new product development in the midst of positive economic growth and a recovery in consumers’ disposable incomes. The category also profited from strong sales in all sales channels, including retail, impulse, foodservice and vending.

Health concerns reshape innovation

The increasing adoption of more natural and healthier diets has had a strong influence on the innovation strategies of savoury snacks manufacturers. Despite still accounting for a limited share of overall sales, new generation healthier savoury snacks have invaded the shelves of retailers, with some being among the best-selling products in the category.

The reinvention of potato chips

Over the review period potato chips, one of the main categories in savoury snacks in volume terms, struggled to achieve any notable growth due to its maturity and unhealthy image. As a result, in 2017 and 2018, manufacturers sought to reinvent the category through the development of new flavours and presentations adapted to the new taste demands of consumers.

COMPETITIVE LANDSCAPE

PepsiCo Foods leads savoury snacks

PepsiCo Foods continued to lead savoury snacks in 2018. The company’s position can be attributed to a strong distribution network, a wide portfolio of products and the general popularity of brands such as Lay’s, Cheetos, Doritos, Ruffles, Boca Bits and Fritos, which are available in all major channels.

Kellogg España one of the best performers over the review period

The international manufacturer Kellogg was one of the best performing companies in savoury snacks over the review period thanks to the popularity of its Pringles brand. The brand benefited from the launch of new flavours, including ham and cheese and Emmental cheese, as well as strong marketing and promotional activities.

Cynara enters savoury snacks with Chyps de Alcachofa

One of the most innovative new products in snacks came from Cynara, a new player in the category. The company launched Chyps de Alcachofa, with this being a line of vegetable, pulse and bread chips which uses fresh artichokes.

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