Savoury Snacks in Canada

2020 IMPACT

Impulse sales slow down during COVID-19 lockdowns and reduced mobility, but demand for savoury snacks surges as Canadians spend more time bingeing at home

As a result of COVID-19 lockdowns, travel/mobility restrictions, and increased home seclusion, volume growth of savoury snacks is expected to triple and value growth is expected to be twice what was seen in 2019. While savoury snacks have been challenged on one hand by a reduction in impulse purchases at impulse consumption occasions such as waiting to pay at points of sale or in travel settings such as at convenience stores and forecourt retailers, the category has enjoyed significant volume growth due to home seclusion.

Vegetable, pulse and bread chips and meat snacks offering higher protein see highest growth in 2020, while tortilla chips benefits from health and wellness trends

Nuts, seeds and trail mixes will continue to see strong growth in 2020 in line with health and wellness trends, but travel and other COVID-19-related restrictions have limited impulse sales and other consumption occasions for these products, and its growth rate is set to be slightly lower than that of vegetable, pulse and bread chips and “other” savoury snacks (primarily but not exclusively meat snacks). Both of these categories will benefit more from greater demand for meat as well as for plant protein.

Frito-Lay remains the leading player, but strives to improve nutritional profile of its products as players focussed on health and wellness trends gain more traction

PepsiCo (Frito-Lay Canada) remains the leading player in savoury snacks in 2020 on the strength of its major international brands in potato chips (Lay’s, Ruffles), tortilla chips (Doritos) and puffed snacks (Cheetos). It also has the leading brands in popcorn, pretzels and vegetable, pulse and bread chips.

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