In 2020, the Italian savoury snacks category experienced an impressive increase due to home seclusion and the closure of the foodservice sector and entertainment venues in the lockdown months. As consumers were forced to spend most of their time at home, they consumed savoury snacks as part of comfort eating occasions and to accompany their entertaining at-home activities, such as watching films with their family.
The trend towards health and wellness has impacted the innovation activities of savoury snacks during the last few years. The presence of COVID-19 further accelerated that trend and has enhanced the demand for products that contribute to a healthier way of living and protect the body against diseases.
Vegetable, pulse and bread chips is the category that will see the highest growth in 2021 thanks to its positioning as a healthy and sustainable option in savoury snacks. The category benefits from being naturally functional and rich in healthy nutrients.
The demand for healthy snacks observed in 2020 and 2021 is expected to remain throughout the forecast period. The categories that will see the highest growth by 2026 are rice snacks and vegetable, pulse and bread chips as these categories are perceived as healthy and more functional than the other savoury snacks categories.
From 2022 onwards, it is expected that most movement restrictions will be eased allowing to Italians increased out-of-home movement. Although consumers will have more opportunities to socialize with friends and relatives visiting bars, cafés and restaurants, the foodservice outlets are expected to underperform.
In 2021, the Italian company Barilla Alimentare is anticipated to retain its leadership in savoury snacks. In the forecast period, it is expected that local companies will further strengthen their position in the category as consumers are becoming increasingly interest in supporting domestic production.
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This report originates from Passport, our Sweet and Savoury Snacks research and analysis database.
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