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Country Report

Sweet and savoury snacks in

Savoury Snacks in the US

51 pages, Nov 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

In 2017, consumers continued to prioritise the portability, convenience and indulgence offered by savoury snacks. As a result, the category continued to grow, with value sales increasing by 2% in current terms to reach USD46.6 billion. The category remained a standout performer in packaged food, with value sales having grown by at least 2% every year since 2003, and growing by more than 17% over 2012-2017.

COMPETITIVE LANDSCAPE

Frito-Lay maintained its leading position in savoury snacks in 2017 with a value share of 39%. The company continued to dominate potato chips, puffed snacks and tortilla chips, commanding value shares of 61%, 73% and 74%, respectively, thanks to brands such as Lay’s, Doritos, Cheetos, Tostitos, Fritos and Ruffles. These brands enjoy unparalleled equity and maintain their share through constant innovation. In June 2017, for example, under the Doritos brand the company launched HeatWave chips featuring a dual flavour profile that starts with either BBQ or Chipotle Cream before ending with intense heat. Frito-Lay’s growth in 2017 was due in large part to puffed snacks, in which it grew its share by two percentage points. The company’s Cheetos brand dominates the category and in June 2017 benefited from the launch of the Flamin’ Hot Chipotle Ranch range, seeking to appeal to fans of spicy flavours. In March 2017, Frito-Lay also launched a new brand in this space called Poppables, a light-textured potato snack in flavours such as White Cheddar and Sea Salt. The company continues to innovate with both flavour and texture, and has been effective in marketing these innovations to consumers.

PROSPECTS

Savoury snacks is expected to record a value CAGR of 2% at constant 2017 prices over the forecast period. This performance will be largely in line with that of the review period, with sales driven by a growing group of millennial consumers and their younger counterparts. As the spending power of this demographic grows in the coming years, these snacking habits will feature even more prominently. At the same time, continued innovation from manufacturers in terms of flavour, format and health will generate new demand for savoury snacks.

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Sweet and Savoury Market Sample Report Sweet and Savoury Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sweet and savoury snacks industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sweet and savoury snacks in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sweet and savoury snacks in USA?
What are the major brands in USA?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?
How are manufacturers addressing consumer concerns over health and obesity?
As more consumers are spending more time at home to save money, how is this impacting retail sales for snacks?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Savoury Snacks in the US - Company Profiles

General Mills Inc in Packaged Food (USA)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Kraft Heinz Co in Packaged Food (USA)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Hershey Co, The in Packaged Food (USA)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Frito-Lay Co in Packaged Food (USA)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

ConAgra Foods Inc in Packaged Food (USA)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 ConAgra Foods Inc: Key Facts
Summary 2 ConAgra Foods Inc: Operational Indicators
Summary 3 ConAgra Foods Inc: Competitive Position 2017
Summary 4 Frito-Lay Co: Key Facts
Summary 5 Frito-Lay Co: Operational Indicators
Summary 6 Frito-Lay Co: Competitive Position 2017
Summary 7 General Mills Inc: Key Facts
Summary 8 General Mills Inc: Operational Indicators
Summary 9 General Mills Inc: Competitive Position 2017
Summary 10 The Hershey Co: Key Facts
Summary 11 The Hershey Co: Operational Indicators
Summary 12 The Hershey Co: Competitive Position 2017
Summary 13 Kraft Heinz Co: Key Facts
Summary 14 Kraft Heinz Co: Operational Indicators
Summary 15 Kraft Heinz Co: Competitive Position 2017

Packaged Food in the US - Industry Overview

EXECUTIVE SUMMARY

Packaged food faces new challenges

Trade agreements top of mind as political climate creates uncertainty

Slow growth spurs merger and acquisition activity

E-Commerce explodes as consumers prioritise convenience

Despite obstacles to growth, opportunities still remain

KEY TRENDS AND DEVELOPMENTS

Shifting political and trade policies fuel economic uncertainty

Outlook

Convenience trends impacting demand

Outlook

Merger and acquisition activity intensifies amidst challenges

Outlook

Product reformulations increasingly seen as avenues for growth

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Savoury Snacks in the US

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Savoury Snacks in the US - Company Profiles

General Mills Inc in Packaged Food (USA)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Kraft Heinz Co in Packaged Food (USA)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Hershey Co, The in Packaged Food (USA)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Frito-Lay Co in Packaged Food (USA)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

ConAgra Foods Inc in Packaged Food (USA)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in the US - Industry Overview

EXECUTIVE SUMMARY

Packaged food faces new challenges

Trade agreements top of mind as political climate creates uncertainty

Slow growth spurs merger and acquisition activity

E-Commerce explodes as consumers prioritise convenience

Despite obstacles to growth, opportunities still remain

KEY TRENDS AND DEVELOPMENTS

Shifting political and trade policies fuel economic uncertainty

Convenience trends impacting demand

Merger and acquisition activity intensifies amidst challenges

Product reformulations increasingly seen as avenues for growth

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

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