Competitive Landscape
Mars Inc Looks to Strengthen Snacking Reach as Frito-Lay Defends Leadership
Savoury snacks in the US remains highly concentrated in 2026, with Frito-Lay Co set to hold a commanding 37% value share. However, Frito-Lay’s share gradually declined from 38% in 2021, indicating a slow but steady share dispersal among smaller players.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in USA?
- Which are the leading brands in Savoury Snacks in USA?
- How are products distributed in Savoury Snacks in USA?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in USA?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in the US - Category analysis
Key Data Insights
Savoury Snacks Summary
Boulder Canyon’S Value Strategy Outpaces Volume Stagnation
Chomps Redefines Everyday Protein with Chicken Innovation
Portion Control Captures Health-Conscious Consumers
Premium Product Launches to Target Affluent Shoppers as Price Rises
Convenience Packaging and Seasonal Launches to Reshape Consumer Choices
Rising Demand for Intentional Snacking Set to Drive Premium Innovation
Mars Inc Looks to Strengthen Snacking Reach as Frito-Lay Defends Leadership
Supermarkets and Hypermarkets Lose Share as Shoppers Seek Value
Ai-Driven Brand Strategies Boost Online Sales Growth
Catalysts for Premiumisation and Formulation Shifts
Strategic Execution in Modern Snacking Portfolios
Market Polarisation and Value Creation
Snacks in the US - Industry Overview
2026 Developments
Key Data Insights
Value-Led Growth and Strategic Pack Sizing in Us Snacks
Savoury Innovation Moves beyond Established Spicy Flavours
Rxbar Leverages Functionality to Capture Premium Spending
Premium-Focused Product Shifts to Constrain Volume but Drive Value Gains
Regulatory Shifts and Consumer Intentionality to Reshape Product Portfolios
Socioeconomic Changes and Value Orientation Set to Favour Premium Innovation
Frito-Lay Co Retains Leadership of Snacks in the Us
Ferrero Launches Nutella Ice Cream to Capture Premium Demand
E-Commerce and Warehouse Clubs Gain Share as Grocery Retailers Lose Ground
E-Commerce Gains Momentum as Consumers Seek Choice and Value
Ai Integration and Digital Partnerships Boost Online Snack Visibility
Shifting Priorities Towards Functionality and Transparency
Premium Formats and Novel Flavour Experiences
Strategic Consolidation and Portfolio Optimisation
Country Reports Disclaimer
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
-
- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!