Savoury Snacks in the US

PROSPECTS

Snack mixes to propel future growth

Snack mixes continue to draw consumer attention, providing a complex taste experience that is both unique and generally perceived as better for you. Innovations like Hershey’s and Reese’s Popped Snack Mix, Cheez-Its Duoz and Doritos Crunch Mix have combined well-known snack brands with other snack types to create an entirely new snacking experience that is on-trend with consumers.

Healthier snacks a major avenue for growth

Health-conscious consumers have driven an increase in new product development of better-for-you savoury snacks that taste good, can be eaten on the go and that are low in sugar. PepsiCo has committed to limiting the amount of sodium and saturated fats that it puts in its products, while also looking to add whole grains, vegetables and protein.

Organic and natural ingredients to grow in importance

As younger generations continue to take over the economy and become more health conscious, the demand for organic and natural ingredients will likely increase. This is leading large food companies like Unilever, Nestlé and PepsiCo to innovate with lines of organic savoury snacks.

COMPETITIVE LANDSCAPE

Campbell Soup buys Snyder’s-Lance Inc to take second place in the rankings

In 2018 Campbell Soup completed the largest deal in its history by acquiring Snyder’s-Lance Inc, continuing its focus on snacking with fresh and organic foods. The acquisition combines the strengths of both organisations, helping to drive sales growth and expand Campbell’s access to faster-growing distribution channels.

PepsiCo Inc’s Frito-Lay maintains strong lead

Frito-Lay Co has maintained its strong lead in savoury snacks in 2018, with it even increasing its value share for the third year running. Ubiquitous brands like Lay’s, Doritos, Cheetos and Ruffles have become staples for many consumers, allowing Frito-Lay to maintain its top position by a wide margin.

Hain struggles as competition heats up for healthier snacks

Trends toward healthier snacking have dramatically intensified competition in this space. As more consumers look for better-for-you treats, companies across the competitive landscape have innovated to adapt to changing demand.

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