Savoury Snacks in the US

PROSPECTS

Convenience stores offer growth opportunities for savoury snacks brands

Savoury snacks have performed quite well in convenience channels in the US. One of the underlying causes here is that convenience stores in general are becoming more modernised and more focused on food sales.

Consumers seek out new and exciting flavours in savoury snacks

When it comes to savoury snacks, there is so much opportunity for innovation and new product launches. Consumers continue to search for new and unique flavours that they have never tried before.

Puffed snacks show significant growth with healthy product positioning

Puffed snacks has shown continued solid growth for many years in a row. Much of this growth is likely due to the healthier positioning of these products in comparison to other savoury snack products.

COMPETITIVE LANDSCAPE

Frito-Lay continues to dominate savoury snacks

Frito-Lay, holding a massive majority share of savoury snacks, continued to outpace category growth in 2018 and in 2019 projections. The manufacturer operates across categories from popcorn to tortilla chips.

Food manufacturers look to manoeuvre into savoury snacks category

As Americans are leading busier lives and they are finding small opportunities to eat throughout the day when convenient, snacking in general has continued to grow in the US. Many food manufacturers have taken note of this, and for that reason many new players have entered into the savoury snacks category.

Manufacturers fight for share of growing jerky sales

As protein continues to be a larger priority for US consumers, and as on-the-go snacking continues to grow, competition has heated up in the jerky space. Long-standing brands such as Jack Links are now competing with newer brands that tout unique processing methods.

Files are delivered directly into your account within a few minutes of purchase.