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Savoury snacks are negatively affected by healthy living trends. More consumers are becoming aware of the high amounts of oil, sugar, salt and artificial flavours in savoury snacks.
Tortilla chips grow fastest but still from low base
Tortilla chips, although present for many years, remains a small subcategory in Bulgaria, although interest in the product is growing from year to year. Sales are expected to grow over the forecast period as tortilla chips offer a good alternative to traditional potato chips for consumers.
Small groceries maintain leadership in distribution
Independent small groceries continues to lead the category, followed by supermarkets and hypermarkets. Small neighbourhood stores are the main points of purchase for the majority of Bulgarian consumers and this represents the key channel for distribution.
Intersnack Bulgaria continues to lead
Intersnack Bulgaria EOOD maintained its leading position in 2018. The company has been a leader for many years because of its extensive distribution, good marketing strategy and wide variety of products.
Ital Food Industry fights for share with Chipita Bulgaria AD in bread chips
While the leader in chips is well established and difficult to overcome, the competition in bread chips continues to be aggressive with two strong players – Chipita Bulgaria AD and Ital Food Industry. Both companies invest in TV advertising to promote two similar products – Bruschetti Maretti, and Bake Rolls & Pizetti.
Promotions as competitive tool and sales driver
Despite the fact that most consumers often choose between two or three brands on store shelves, very often they are ready to switch brand if it is on promotion at the time of purchase. In Bulgaria, promotions are not only price reductions and discounts, but very often they offer consumers an additional package with a new taste as a bonus, larger size or even money or a toy in the package.
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Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Bulgaria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sweet and savoury snacks industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sweet and savoury snacks in Bulgaria market research report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
What is the market size of Sweet and savoury snacks in Bulgaria?
What are the major brands in Bulgaria?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?
How are manufacturers addressing consumer concerns over health and obesity?
As more consumers are spending more time at home to save money, how is this impacting retail sales for snacks?
Why buy this report?
Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions
Increased purchasing power to boost demand for better quality food
Growth fuelled by emergence of health and wellness products
Leading players investing in cross-category presence and strong promotions
Modern grocery retailers gaining sales share
Packaged food to continue posting stable and steady growth
Sales to Foodservice
Sales to foodservice to stagnate in 2018
Tortilla chips, shelf stable dairy desserts, breakfast cereals and savoury biscuits performing well
Foodservice sales to continue developing
Economic development, convenience and tourism to boost consumer foodservice growth Number of outlets stabilises in 2018 Large international brands lead growth
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 5 Sales of Packaged Food by Category: Volume 2013-2018 Table 6 Sales of Packaged Food by Category: Value 2013-2018 Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018 Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018 Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018 Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018 Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018 Table 12 Penetration of Private Label by Category: % Value 2013-2018 Table 13 Distribution of Packaged Food by Format: % Value 2013-2018 Table 14 Distribution of Packaged Food by Format and Category: % Value 2018 Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023 Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023 Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023 Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023
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Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.