Savoury snacks saw dynamic retail volume and current value growth rates in 2020. In this year sales were boosted by COVID-19 home seclusion creating more consumption occasions.
New flavour experiences are expected to limit the decline in savoury snacks in 2021 and maintain a high level of sales. In the largest category, potato chips, new launches are increasingly being seen of flavours which are more exotic than the typical salt, paprika and sour cream & onion variants.
Maarud and Orkla Confectionery & Snacks Norge are expected to continue to lead savoury snacks in 2021. These companies dominate thanks to their prominent positions in potato chips with the Maarud and KiMs brands, respectively.
With continued retail volume declines expected in 2022 and 2023, followed by very low growth rates for the rest of the forecast period, an overall stagnant performance is expected for savoury snacks in the forecast period. With retail volume sales remaining high after restrictions on travel and home seclusion in 2020 and into 2021, savoury snacks is set to be negatively affected as restrictions are eased completely and people become more confident in resuming lifestyles that are more outside of the home.
Savoury biscuits is an outlier within savoury snacks, as the most popular products are crispbreads (knekkebrød), which have a very different usage than other savoury snacks. These are typically used in the same way as, or as a replacement for, bread.
Discounters and supermarkets are set to remain by far the leading channels within savoury snacks over the forecast period. For savoury biscuits specifically, these channels are even bigger.
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Understand the latest market trends and future growth opportunities for the Sweet and Savoury Snacks industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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