Executive Summary

Aug 2019
PROSPECTS
New product launches help to maintain consumer interest and drive sales

Despite the growing health and wellness trend in Norway, increasing cross-border trade and already high per capita consumption of savoury snacks, the category continued to grow steadily in 2019. Growth was fuelled by a high number of new launches, with it being estimated that such products account for around 15-20% of overall value sales of savoury snacks, excluding dry bread.

Crispbread remains popular but growth is slowing due to maturity

While dry bread is consumed as a snack in many countries, in Norway crispbread (which is covered under savoury biscuits) is mainly eaten as a healthier alternative to bread. In 2019, crispbread remained popular among consumers although growth slowed slightly due to the product’s increasing maturity.

Health and wellness options increasing in number but continue to account for a modest share of sales

While the health and wellness trend was very influential in packaged food over the review period, it had less of an impact on savoury snacks as Norwegians do not like to compromise on taste when it comes to indulgence products. Nevertheless, the number of savoury snacks with a health and wellness positioning is slowly increasing.

COMPETITIVE LANDSCAPE
Maarud and Orkla fight it out for the lead of traditional savoury snacks

Maarud and Orkla Confectionery & Snacks Norge continued to lead savoury snacks in 2019. Their positions can be attributed to their longstanding presence in the Norwegian market and offer of a very wide range of products, which spans most “traditional” savoury snacks such as potato chips, tortilla chips and popcorn.

Private label puts further pressure on both economy and premium-positioned brands in savoury snacks

Private label gained ground in savoury snacks throughout the review period, with this continuing in 2019. In particular, private label is taking share from value-positioned brands, primarily through a focus on the most common flavours and variants.

Crispbread manufacturers continue to gain share as consumers embrace healthier products

Thanks to the ongoing health and wellness trend crispbread grew in popularity over the review period, with this resulting in both new players entering the category and existing ones expanding their product assortment. Domestic players have particularly performed well, especially bread specialists such as United Bakeries with its Sigdal brand and Rema 1000 with its Mesterbakeren private label, which promote locally-sourced ingredients, a “homemade” feel, products which do not crumble as much as regular crispbread and have transparent packaging, often featuring nutritional information.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Savoury Snacks in Norway

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sweet and savoury snacks industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sweet and savoury snacks in Norway market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sweet and savoury snacks in Norway?
  • What are the major brands in Norway?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • As more consumers are spending more time at home to save money, how is this impacting retail sales for snacks?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Savoury Snacks in Norway - Category analysis

HEADLINES

PROSPECTS

New product launches help to maintain consumer interest and drive sales
Crispbread remains popular but growth is slowing due to maturity
Health and wellness options increasing in number but continue to account for a modest share of sales

COMPETITIVE LANDSCAPE

Maarud and Orkla fight it out for the lead of traditional savoury snacks
Private label puts further pressure on both economy and premium-positioned brands in savoury snacks
Crispbread manufacturers continue to gain share as consumers embrace healthier products

CATEGORY DATA

Table 1 Sales of Savoury Snacks by Category: Volume 2014-2019
Table 2 Sales of Savoury Snacks by Category: Value 2014-2019
Table 3 Sales of Savoury Snacks by Category: % Volume Growth 2014-2019
Table 4 Sales of Savoury Snacks by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Savoury Snacks: % Value 2015-2019
Table 6 LBN Brand Shares of Savoury Snacks: % Value 2016-2019
Table 7 Distribution of Savoury Snacks by Format: % Value 2014-2019
Table 8 Forecast Sales of Savoury Snacks by Category: Volume 2019-2024
Table 9 Forecast Sales of Savoury Snacks by Category: Value 2019-2024
Table 10 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Savoury Snacks by Category: % Value Growth 2019-2024

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

Stable growth supported by health and wellness innovation
Health trend sees major players entering meat substitutes
Private label goes premium, increasing competition for standard brands
Supermarkets lead, while online sales and variety stores gain consumers
Packaged food is set to see stable growth over the forecast period

FOODSERVICE

Sales to Foodservice
Food services operators look for high-quality, locally sourced ingredients to respond to consumer demands
Strong interplay between retail and foodservice
Foodservice players put eco-friendly measures in place, to fight back against food waste
Consumer Foodservice
Health and wellness and showcasing eco-credentials accelerate the redefinition of foodservice 
Foodservice benefits from the rise in online ordering and third party delivery apps
Independents have unique offerings but chained operators gain consumer loyalty
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

Stable growth supported by health and wellness innovation
Health trend sees major players entering meat substitutes
Private label goes premium, increasing competition for standard brands
Supermarkets lead, while online sales and variety stores gain consumers
Packaged food is set to see stable growth over the forecast period

FOODSERVICE

Sales to Foodservice
Food services operators look for high-quality, locally sourced ingredients to respond to consumer demands
Strong interplay between retail and foodservice
Foodservice players put eco-friendly measures in place, to fight back against food waste
Consumer Foodservice
Health and wellness and showcasing eco-credentials accelerate the redefinition of foodservice 
Foodservice benefits from the rise in online ordering and third party delivery apps
Independents have unique offerings but chained operators gain consumer loyalty
Category Data
Table 30 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 31 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 32 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 33 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 34 Sales of Packaged Food by Category: Volume 2014-2019
Table 35 Sales of Packaged Food by Category: Value 2014-2019
Table 36 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 37 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 38 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 39 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 40 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 41 Penetration of Private Label by Category: % Value 2014-2019
Table 42 Distribution of Packaged Food by Format: % Value 2014-2019
Table 43 Distribution of Packaged Food by Format and Category: % Value 2019
Table 44 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 45 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 46 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 47 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 2 Research Sources