Some 40% of Uruguayans are estimated to suffer from high blood pressure. In order to try to reduce this, the municipality of Montevideo, in partnership with ANEP (The National Administration for Public Health) launched a campaign under the Cambiá sal por salud (change salt for health) label in 2018.
Vegetable chips and other healthy snacks were not available in Uruguay early in the review period. With more consumers seeking healthier options, retail volume growth of savoury snacks largely stagnated over the review period.
Surveys show that Uruguayans continue to seek flavour and convenience when choosing meals to prepare at home, in spite of the health and wellness trend, and this also applies to snacks. The Merienda, a snack in between lunch and dinner is a typical custom in the country and often consists of savoury biscuits, sweet biscuits or fruit.
International companies continued to lead savoury snacks in 2019. Papas Chips (PepsiCo Inc) maintained its lead, mainly due to its Lay’s brand.
Panificadora Bimbo del Uruguay launched new flavours of its Grissines El Maestro Cubano brand in 2019, including rosemary and olive, ginger and lemon, grilled onions and chive and butter. These versions were positioned as premium variants with elevated unit prices.
Vegetable, pulse and bread chips recorded strong growth in 2019, tapping into a still small but growing segment of healthier snacking options. Companies saw the opportunity and launched new, healthier products in the category.
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