Savoury Snacks in Turkey

PROSPECTS

Urban lifestyles will increase demand for savoury snacks

Many working consumers often skip meals, such as lunch, due to their workload. This is generating demand for healthy and nutritious snacks to replace a full meal among these workers, who also spend a lot of time in traffic due to urbanisation.

Rising prominence of health and wellness

Healthy diets are expected to be among the major trends of the forecast period, which is set to have a directly positive effect on nuts, seeds and trail mixes by increasing demand for these products. Companies are anticipated to launch new versions of trail mixes with different nuts for different purposes, such as providing energy, detoxing or slimming.

Significant gains for popcorn

Popcorn is expected to continue to grow over the forecast period with new launches mixing popcorn with innovative mixes of herbs and aromas. The latest launches of Cerezza’s spicy popcorn is a good example of a successful launch.

COMPETITIVE LANDSCAPE

Tadim Gida Maddeleri Sanayii increases its lead

Tadim Gida Maddeleri Sanayii increased its share in savoury snacks in 2019 with a number of new launches in sunflower seeds and raw nuts to extend its lead in nuts, seeds and trail mixes. The company has an extensive distribution network throughout Turkey, making its brands widely available.

Leading discounters propel private label forwards

Private label products are particularly strong in nuts, seeds and trail mixes and they increased their value share in 2019. Discounters such as Bim, A101 and Sok launched private label products in nuts, seeds and trail mixes, which had the same quality as branded products at attractive prices.

Lay’s regains some share with healthier launches

Lay’s by Frito-Lay Gida (GBO: PepsiCo Inc) lost share in salty snacks in 2017 and 2018, largely due to the increasing popularity of the company’s Doritos brand. However, in 2019 it began to take share back, both from Doritos and other smaller brands.

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