Savoury Snacks in Turkey

PROSPECTS

Urban lifestyles are expected to increase the demand for savoury snacks

Many consumers in work are likely to skip some meals, such as lunch, because of the pace of their workload. This is generating demand for healthy and nutritious snacks to replace a full meal among these workers, who have to spend a lot of time in traffic due to urbanisation.

The health and wellness trend is set to make itself more visible in savoury snacks

Healthy diets are expected to be among the major trends of the forecast period. This trend is set to have a directly positive effect on nuts, seeds and trail mixes by increasing demand for this category.

New flavours and traditional tastes are expected to be more important

New launches are expected to focus on new ingredients and flavours, especially in pretzels and potato chips. There is already a trend of adding traditional herbs and ingredients, eg poppy seeds and dried tomatoes, and new launches are expected to include less-known ingredients, eg chia seeds, peppers, beetroot, carrots, thyme, dill or other herbs that are not used yet.

COMPETITIVE LANDSCAPE

Frito-Lay continues to lead sales despite competition from other categories

Frito-Lay continued to be the leader of savoury snacks in 2018. It increased its value share in salty snacks, while in tortilla chips and puffed snacks it posted slight decreases.

Competition increases between private label and branded products

Private label products are particularly strong in nuts, seeds and trail mixes and they increased their value share in 2018. Discounter markets such as Bim, A101 and Sok launched private label products in nuts, seeds and trail mixes, which had the same quality as branded products.

A ban on TV ads for potato chips during children’s programmes changes dynamics

Turkish Radio and Television Monitoring board released legislation in mid-2018 that bans the TV advertising of some confectionery, carbonated drinks and potato chips on children’s TV channels and during child-specific programmes. This regulation aims to help eliminate obesity among children.

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