Sales of salty snacks continue to rise sharply in 2021 as pandemic-related restrictions lead to more time spent at home leading to greater consumption of snacks. Furthermore, in addition to schools being closed, students are not attending university for much of 2021 and are studying through distance learning.
Many Turkish consumers find potato chips high in fat and thus unhealthy. Consequently, many consumers are shifting to healthier savoury snacks to decrease their potato chips consumption.
Frito-Lay Gida San ve Tic AS remains the leader in savoury snacks, although the player sees a decrease in its value share in 2021. This reflects Frito-Lay’s dominance in salty snacks and the strength of its brand portfolio, which includes well-known names such as Doritos, Lay’s, Ruffles and Cheetos.
All categories of savoury snacks are expected to record retail value growth at constant 2021 prices over the forecast period. Vegetable, pulse and bread chips is set to record the highest average growth as this still a niche category that will grow from a low base.
Private label brands are expected to increase their presence in pretzels and savoury biscuits since supermarket chains like Migros started to invest heavily in their private label brands during the review period. Consequently, demand for private label brands is predicted to increase during the forecast period.
Healthy constant retail value sales growth for potato chips is expected during the forecast period thanks to manufacturers responding to the growing health and wellness trend by investing in healthier options such as potato chips cooked in high-quality oil and reduced-fat varieties. Furthermore, puffed snacks is expected to see constant retail value sales growth as a result of the increasing trend for rice and corn puffed snacks with different flavours.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Savoury Snacks research and analysis database.
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