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Country Report

Sweet and savoury snacks in

Savoury Snacks in Denmark

Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Tax reduction on nuts creates basis for significant growth

The law regarding high taxes on nuts that had existed since 1922 in Denmark was finally modified, resulting in significant price reductions for nuts, seeds and trail mixes. This is considered a healthy alternative compared to other savoury snacks and resulted in strong double-digit retail volume growth in 2018.

Restructuring within savoury snacks

The price drops noted for nuts, seeds and trail mixes makes the category a considerable snack alternative to other types of savoury snacks, as well as leading to their decline. An increasing number of health-conscious Danes can now satisfy their hunger for savoury snacks with nuts, instead of for example, potato chips, resulting in low predicted growth for the latter over the forecast period.

Discounts and product innovation to retain consumers of unhealthiest snacks

Increasing Danish health consciousness creates a difficult situation for players within some areas of savoury snacks. As an increasing number of consumers search for healthy alternatives, manufacturers of potato chips are making efforts to retain customers.

COMPETITIVE LANDSCAPE

Insect snacks now available on retailers’ shelves

It is now possible to purchase insect snacks in some Coop and Dagrofa supermarkets, as well as online. Enorm ApS is one of the first movers in this respect, as its sells insect snacks in different flavours.

Kims A/S leads domestic sales

Danish chips giant Kims A/S (now owned by Orkla Group) led savoury snacks with a significant presence in most categories. Television commercials and social media presence based on Danish humour, create a brand image that is easy to identify with and is appreciated by Danes.

Increasing competition within nuts, seeds and trail mixes to increase

The category with the greatest potential to attract the attention of players is nuts, seeds and trail mixes. At the end of the review period, Kims enjoyed the greatest benefit of the growing category since it has a longstanding presence.

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Sweet and Savoury Market Sample Report Sweet and Savoury Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sweet and savoury snacks industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sweet and savoury snacks in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sweet and savoury snacks in Denmark?
What are the major brands in Denmark?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?
How are manufacturers addressing consumer concerns over health and obesity?
As more consumers are spending more time at home to save money, how is this impacting retail sales for snacks?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Savoury Snacks in Denmark - Category analysis

HEADLINES

PROSPECTS

Tax reduction on nuts creates basis for significant growth

Restructuring within savoury snacks

Discounts and product innovation to retain consumers of unhealthiest snacks

COMPETITIVE LANDSCAPE

Insect snacks now available on retailers’ shelves

Kims A/S leads domestic sales

Increasing competition within nuts, seeds and trail mixes to increase

Summary 1 Other Savoury Snacks by Product Type:

CATEGORY DATA

Table 1 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 2 Sales of Savoury Snacks by Category: Value 2013-2018
Table 3 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 4 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 6 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 7 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 8 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 9 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 10 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Packaged Food in Denmark - Industry Overview

EXECUTIVE SUMMARY

Stable growth in packaged food

The convenience trend transforms consumption patterns

Competitive market with successful local players

Shopping list apps revolutionise grocery planning

Increasingly hectic lifestyles drive growth of convenient products

FOODSERVICE

Sales to Foodservice

Increased focus on sustainability and food waste in foodservice
Health awareness permeates foodservice
Sales to foodservice follows similar patterns as retail

Consumer Foodservice

Further growth in consumer foodservice
Fast food drives growth
The Danish consumer foodservice paradox

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 22 Penetration of Private Label by Category: % Value 2013-2018
Table 23 Distribution of Packaged Food by Format: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format and Category: % Value 2018
Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Savoury Snacks in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Tax reduction on nuts creates basis for significant growth

Restructuring within savoury snacks

Discounts and product innovation to retain consumers of unhealthiest snacks

COMPETITIVE LANDSCAPE

Insect snacks now available on retailers’ shelves

Kims A/S leads domestic sales

Increasing competition within nuts, seeds and trail mixes to increase

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Savoury Snacks in Denmark - Category analysis

HEADLINES

PROSPECTS

Tax reduction on nuts creates basis for significant growth

Restructuring within savoury snacks

Discounts and product innovation to retain consumers of unhealthiest snacks

COMPETITIVE LANDSCAPE

Insect snacks now available on retailers’ shelves

Kims A/S leads domestic sales

Increasing competition within nuts, seeds and trail mixes to increase

CATEGORY DATA

Packaged Food in Denmark - Industry Overview

EXECUTIVE SUMMARY

Stable growth in packaged food

The convenience trend transforms consumption patterns

Competitive market with successful local players

Shopping list apps revolutionise grocery planning

Increasingly hectic lifestyles drive growth of convenient products

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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