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Country Report

Sweet and savoury snacks in

Savoury Snacks in Denmark

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Duty cut for nuts boosts volume growth

Nuts suffered from high taxes in Denmark from 1922. However, in 2018 the Danish government cut the duty on nuts, seeds and trail mixes by 50%, which cost the treasury DKK200 million.

Potato chips struggles against the challenge from other categories

Due to increasing consumer awareness of the negative health effects of potato chips, this category has come under increasing pressure. This resulted in the category seeing its worst retail volume and current growth rates in the review period in 2019.

Launches of lentil chips boost growth in vegetable, pulse and bread chips

Vegetable, pulse and bread chips was the undisputed star category within savoury snacks in 2019, seeing strong double-digit current value and retail volume growth, although from a low base. This was mainly due to the launch of lentil chips by players such as Estrella under its Taffel brand.

COMPETITIVE LANDSCAPE

Estrella sees success with crispy lentil chips, but they cannibalise its other products

Estrella’s Taffel brand has succeeded in producing lentil chips with a texture which is as crispy as potato chips. This is a top priority in the Danes’ purchasing decisions.

Domestic player Kims uses humour in marketing

Domestic player Kims continued to lead savoury snacks in value terms in 2019, with a presence in most categories with its Kims brand. The company usually uses humour as part of its marketing strategy.

Using innovative ingredients to enter the market

Danish start-up Seaman has challenged the big brands by offering innovative products. The company adds about 30-40% seaweed to potato chips, making them much healthier than traditional potato chips.

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Samples

Sweet and Savoury Market Sample Report Sweet and Savoury Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sweet and savoury snacks industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sweet and savoury snacks in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sweet and savoury snacks in Denmark?
What are the major brands in Denmark?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?
How are manufacturers addressing consumer concerns over health and obesity?
As more consumers are spending more time at home to save money, how is this impacting retail sales for snacks?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Savoury Snacks in Denmark - Category analysis

HEADLINES

PROSPECTS

Duty cut for nuts boosts volume growth

Potato chips struggles against the challenge from other categories

Launches of lentil chips boost growth in vegetable, pulse and bread chips

COMPETITIVE LANDSCAPE

Estrella sees success with crispy lentil chips, but they cannibalise its other products

Domestic player Kims uses humour in marketing

Using innovative ingredients to enter the market

Summary 1 Other Savoury Snacks by Product Type: 2019

CATEGORY DATA

Table 1 Sales of Savoury Snacks by Category: Volume 2014-2019
Table 2 Sales of Savoury Snacks by Category: Value 2014-2019
Table 3 Sales of Savoury Snacks by Category: % Volume Growth 2014-2019
Table 4 Sales of Savoury Snacks by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Savoury Snacks: % Value 2015-2019
Table 6 LBN Brand Shares of Savoury Snacks: % Value 2016-2019
Table 7 Distribution of Savoury Snacks by Format: % Value 2014-2019
Table 8 Forecast Sales of Savoury Snacks by Category: Volume 2019-2024
Table 9 Forecast Sales of Savoury Snacks by Category: Value 2019-2024
Table 10 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Savoury Snacks by Category: % Value Growth 2019-2024

Packaged Food in Denmark - Industry Overview

EXECUTIVE SUMMARY

Expectations of quality and the demand for convenience drive growth

Greater education changes consumers’ priorities in packaged food

Private label leads, but some domestic players perform well due to consumer trust

Internet retailing and discounters benefit from the falling shares of supermarkets and hypermarkets

Continued growth, with a focus on convenience and healthy options

FOODSERVICE

Sales to Foodservice

Changing consumer demands lead foodservice packaged food players to update their portfolios
Higher value than volume growth expected, due to the use of higher-quality and healthier foods
Public foodservice operators aim to purchase healthy ingredients at low prices

Consumer Foodservice

Continued growth, but high turnover of outlets
Demand rises for high-quality restaurants, but sales still fuelled by fast food
Online ordering and home delivery see strong growth, and are no longer limited to unhealthy fast food

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Savoury Snacks in Denmark

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Executive Summary

New Report Guarantee

PROSPECTS

Duty cut for nuts boosts volume growth

Potato chips struggles against the challenge from other categories

Launches of lentil chips boost growth in vegetable, pulse and bread chips

COMPETITIVE LANDSCAPE

Estrella sees success with crispy lentil chips, but they cannibalise its other products

Domestic player Kims uses humour in marketing

Using innovative ingredients to enter the market

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Savoury Snacks in Denmark - Category analysis

HEADLINES

PROSPECTS

Duty cut for nuts boosts volume growth

Potato chips struggles against the challenge from other categories

Launches of lentil chips boost growth in vegetable, pulse and bread chips

COMPETITIVE LANDSCAPE

Estrella sees success with crispy lentil chips, but they cannibalise its other products

Domestic player Kims uses humour in marketing

Using innovative ingredients to enter the market

CATEGORY DATA

Packaged Food in Denmark - Industry Overview

EXECUTIVE SUMMARY

Expectations of quality and the demand for convenience drive growth

Greater education changes consumers’ priorities in packaged food

Private label leads, but some domestic players perform well due to consumer trust

Internet retailing and discounters benefit from the falling shares of supermarkets and hypermarkets

Continued growth, with a focus on convenience and healthy options

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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