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Country Report

Sweet and savoury snacks in

Savoury Snacks in Denmark

34 pages, Jul 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Savoury snacks is increasingly shaped by consumers’ health and wellness considerations. The overwhelming majority of Danes are aware of the health risks connected to an excessive intake of fat and salt, and many consumers would like to reduce these ingredients. Healthier snacking options which have a lower content of fat and salt, while at the same time have an appealing taste, are therefore growing in popularity. Nuts, seeds and trail mixes are particularly well suited in this respect, as nuts contain many healthy types of fats. Vegetable, pulse and bread chips also recorded considerable growth in 2017, due to their better health and wellness positioning compared to classic potato chips.

COMPETITIVE LANDSCAPE

Kims A/S led sales in savoury snacks in 2017, with a value share of 35%. Kims is present in almost all salty snacks, mainly through its Kims brand. The Swedish manufacturer of savoury biscuits, Wasabrød A/S ranked second in 2017, with a value share of 18%. Conaxess Trade Denmark A/S, which distributes Taffel potato chips, ranked third with a value share of 6% in 2017.

PROSPECTS

Healthy snacking will continue to be the major factor shaping savoury snacks in Denmark. With lifestyle-related problems such as cardiovascular diseases and diabetes increasing, a growing number of Danish consumers are expected to turn to healthier snacking options to avoid these issues for themselves and their families. However, it is important to keep in mind that snacking is not about health considerations, but to a very high degree about indulgence. Therefore, classic but unhealthy snacking options still have potential. Manufacturers need to concentrate on consumers’ favoured snacks, surprise them by launching new options and accompany this by targeted marketing activities, in-store, through social media and classic channels such as television and billboards.

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Samples

Sweet and Savoury Market Sample Report Sweet and Savoury Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sweet and savoury snacks industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sweet and savoury snacks in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sweet and savoury snacks in Denmark?
What are the major brands in Denmark?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?
How are manufacturers addressing consumer concerns over health and obesity?
As more consumers are spending more time at home to save money, how is this impacting retail sales for snacks?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Savoury Snacks in Denmark - Company Profiles

Coop Danmark A/S in Packaged Food (Denmark)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Dansk Supermarked A/S in Packaged Food (Denmark)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Coop Danmark A/S: Key Facts
Summary 2 Coop Danmark A/S: Operational Indicators 2015-2016
Summary 3 Coop Danmark A/S: Private Label Portfolio
Summary 4 Coop Danmark A/S: Competitive Position 2017
Summary 5 Dansk Supermarked A/S: Key Facts
Summary 6 Dansk Supermarked A/S: Operational Indicators 2015-2016
Summary 7 Dansk Supermarked A/S: Competitive Position 2017

Packaged Food in Denmark - Industry Overview

EXECUTIVE SUMMARY

Growth in packaged food current value sales remains stable

Healthy eating and premiumisation trends gain momentum

Polarisation intensifies competitive pressure on leading manufacturers

Internet retailing starts to gain traction in packaged food distribution

Outlook for packaged food remains favourable

KEY TRENDS AND DEVELOPMENTS

Expansion of private label packaged food lines continues

Outlook

Internet retailing starts to develop rapidly from a low base

Outlook

Organic packaged food consumption continues to rise

Outlook

Free from trend follows the development of organic packaged food

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Savoury Snacks in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Savoury Snacks in Denmark - Company Profiles

Coop Danmark A/S in Packaged Food (Denmark)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Dansk Supermarked A/S in Packaged Food (Denmark)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Denmark - Industry Overview

EXECUTIVE SUMMARY

Growth in packaged food current value sales remains stable

Healthy eating and premiumisation trends gain momentum

Polarisation intensifies competitive pressure on leading manufacturers

Internet retailing starts to gain traction in packaged food distribution

Outlook for packaged food remains favourable

KEY TRENDS AND DEVELOPMENTS

Expansion of private label packaged food lines continues

Internet retailing starts to develop rapidly from a low base

Organic packaged food consumption continues to rise

Free from trend follows the development of organic packaged food

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

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