Competitive Landscape
Kims A/S Leverages Brand Strength to Reinforce Leadership
Savoury snacks in Denmark remains a concentrated space in 2026, with Kims A/S maintaining a commanding position with a 33% retail value share. This leadership has shown only incremental change over the past five years, while the second largest competitor, Barilla Danmark A/S, trails at 10%.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Denmark?
- Which are the leading brands in Savoury Snacks in Denmark?
- How are products distributed in Savoury Snacks in Denmark?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Denmark?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Denmark - Category analysis
Key Data Insights
Savoury Snacks Summary
Kims Gamifies Snacking to Boost Impulse Purchases and Brand Loyalty
Taffel Pairs Spicy Chips and Dip to Drive Flavour Innovation
Discounters' and Supermarkets' Private Label Offerings to Drive Competition as Shoppers Seek Value
Salty Snacks to Retain Lead, but Health-Focused Options Gain Ground
Retailer Innovation and Digital Engagement to Reshape Shopper Behaviour
Kims A/S Leverages Brand Strength to Reinforce Leadership
Supermarkets Leverage Promotions to Reinforce Sales Leadership
Wolt Expands as E-Commerce Snack Delivery Accelerates
Snacks in Denmark - Industry Overview
2026 Developments
Key Data Insights
Mondelez Danmark Aps Preserves Accessibility by Resizing Packs as Cocoa Costs Rise
Cloetta Danmark Aps Stimulates Trial with Bold Flavour Experimentation and Sensory Twists
Brand Collaborations and Flavour Innovation to Drive Consumer Trial and Loyalty
Retailers to Expand Private Label and Online Offerings to Capture Value-Focused Shoppers
Coop Danmark A/S and Kims A/S Defend Leadership through Broad Reach and Value Focus
Discounters Capture Value-Focused Shoppers as Supermarkets Defend Lead
Retail E-Commerce Grows but Offline Stores Remain Dominant
Cloetta Danmark Aps Shapes Demand with Bold Flavours and Sensory Experiences
Country Reports Disclaimer
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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