Savoury snacks is anticipated to see a stagnation in current value growth rate in 2021. The lockdown caused a surge in Danes’ snacking habits and a spike in demand for savoury snacks in 2020.
Domestic player Kims will continue to lead savoury snacks in value terms in 2021, with a presence in most product areas with its Kims brand. The company usually uses humour as part of its marketing strategy.
Packaging has become a central theme in savoury snacks. The Danish Council for Healthy Food demanded savoury snacks manufacturers to henceforth package their snacks in smaller portions and pack sizes.
Nuts, seeds and trail mixes is anticipated to perform well over the forecast period. This will be mainly attributed to the rise of the health and wellness trend and the widespread public perception that this is the healthiest product area within savoury snacks.
Due to increasing consumer awareness of the negative health effects of potato chips, this product area will come under increasing pressure over the forecast period. This will result in potato chips underperforming over the forecast period compared with the review period.
Nuts suffered from high taxes in Denmark from 1922. However, in 2018 the Danish government cut the duty on nuts, seeds and trail mixes by 50% and eliminated it in January 2020, which is expected to result in a continued strong increase in volume sales of nuts over the forecast period, but slightly lower growth in current value terms.
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This report originates from Passport, our Savoury Snacks research and analysis database.
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