Food safety has come under the spotlight due to the COVID-19 outbreak. Consumers are thus less adventurous about trying new brands and tend to purchase well-known brands they trust in terms of quality.
Top online snack player Three Squirrels started with nut-based snacks and has quickly grown to a holistic snacks company. The portfolio covers a great variety of snacks such as nuts, dried fruit, meat products, puffed snacks and baked goods.
Spicy gluten is one of the key growth engines of other savoury snacks. Consumers are attracted to the spicy flavour to relieve stress, however some have been worried about hygiene issues following negative news reports.
The increased focus on children’s diets has placed children’s snacks under the spotlight. Euromonitor International’s Health and Nutrition Survey shows that in 2020, 68% of Chinese parents agree or strongly agree that they want to improve their children’s eating habits, which is four percentage points higher than the share in 2019.
Trail mixes have won consumer favour in recent years thanks to their healthy positioning, but this growth is slowing down, and companies are seeking new features to stimulate demand. Years of education by yoghurt companies have associated probiotics with gut health and even immunity in consumers’ minds.
Now that salty snacks brands have occupied store shelves in large cities, they are looking to reach consumers in small towns and even rural areas, where roughly 70% of the country’s total population is located. Their income has increased in the past years, which leads to higher growth in consumption than that of large cities.
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