Savoury biscuits is expected to be a promising savoury snacks category in the forecast period, driven by both increasing health awareness since COVID-19 and the indulgence trend. The sugar reduction trend amongst urban dwellers, especially in tier-one and tier-two cities, will continue to lead them to choose savoury biscuits, proving to be a major driver of growth.
Currently, most manufacturers of seafood snacks brand and market their products to target pregnant women, and children, highlighting their rich protein and harmlessness to these vulnerable consumer groups. However, limited functional additions are currently seen in the category, and nutrition upgrades are expected in the next phase of development for seafood snacks.
Consistent city-level lockdowns have increased consumers’ inclination to store goods, especially amongst the older generation, driving growth in e-commerce as consumers buy in bulk. Manufacturers are also developing larger pack sizes in various products, which are available online, and increasing unit prices, leading consumers to look for the best-suited product at the cheapest price.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other sweet and savoury snacks
See All of Our DefinitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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