Salty snacks, including potato chips, tortilla chips, puffed snacks and vegetable, pulse and bread chips will see strong growth in 2023 after a challenging year in 2022. It is expected that players will counteract the negative implications of the war in Ukraine and adapt production accordingly.
Despite the likelihood of greater fragmentation, PepsiCo is expected to remain the undoubted leader in savoury snacks over the forecast period. Expansion of its presence in different categories, strong customer awareness and good representation in all retail channels will remain key strengths.
The prominence of at-home consumption is expected to influence the development of larger packages over the forecast period, whilst drawing people away from small/single serve formats. Of course, small packaging will remain prevalent as impulse return, but products in bigger packaging is expected to develop as at-home snacking remains common.
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This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other sweet and savoury snacksSee All of Our Definitions
This report originates from Passport, our Savoury Snacks research and analysis database.
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