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PepsiCo Inc will continue to lead savoury snacks in Georgia in 2020. The company’s lead will be underpinned by its strong advertising campaigns and offer of a wide brand portfolio in savoury snacks.
Niche savoury snack products are expected to see an increasing current retail value share in 2020, as a result of the expansion of supermarkets and hypermarkets across the country. Many consumers will be able to gain easier access to products such as packaged pretzels and popcorn, with this encouraging trial purchases and boosting awareness.
Potato chips will continue to lead savoury snacks in 2020, with very strong awareness and a high level of popularity across Georgia. Although potato chips is much more developed compared with other products such as pretzels and popcorn, expansion is likely to continue in 2020 thanks to strong advertising and the use of attractive price promotions, such as offers in bundles with beer or other snacks.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Georgia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sweet and savoury snacks industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sweet and savoury snacks in Georgia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.