Savoury Snacks in Argentina

PROSPECTS

Salty snacks grows thanks to the reduction of price in real terms

In 2017, salty snacks registered a strong retail volume increase, partially reversing the sharp decline registered in the previous year. The recovery of salty snacks consumption is explained by an aggressive price strategy boosted by the leading player, PepsiCo Snacks Argentina SA.

Companies’ strategy is to focus on different channels

Other grocery retailers is the most important channel in savoury snacks as a result of the great number of kiosks throughout the country. Independent small grocers is in second place and very close to other grocery retailers, and hypermarkets is in third place.

Categories considered healthy are still small but see strong dynamism

Awareness of health care and the benefit of consuming healthy foods plays an unfavourable role in the consumption of salty snacks. Despite this, and to join the boom of products considered healthy, in the review period there were important launches.

COMPETITIVE LANDSCAPE

Private label gains ground in hypermarkets and supermarkets

During 2017, private label gained ground due to a lower price per kg compared with branded products, a key issue for consumers in a very complicated economic context. Private label products are only available in hypermarkets and supermarkets of leading chains such as Carrefour, Coto, Wal-Mart and Dia%.

A very competitive category

Bagley Argentina SA, which belongs to Arcor SAIC, is the leading player in savoury biscuits. The company has a long tradition in the country and a broad portfolio of products, highlighted mainly by savoury biscuits with brands such as Traviatta, Criollitas and Serranitas.

Important launches in tortilla chips

2017 was marked by important launches in tortilla chips: notably, PepsiCo Snacks Argentina SA launched Tostitos at a more economical price than traditional Doritos, and Los 5 Hispanos SA entered tortilla chips with two products, Nachos in cheese flavour and Nachos for sauces. Tortilla chips is a relatively new category in Argentina and consumers are mainly teenagers and young adults.

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