Savoury Snacks in Brazil

PROSPECTS

Desire for healthy snacks benefits vegetable, pulse and bread chips and rice snacks

Vegetable, pulse and bread chips and rice snacks were very strong performers in savoury snacks in 2019 and this was a sign of the rising demand for healthier types of snacks. Another standout performer during the year was nuts, seeds and trail mixes, another category that is increasingly known of its many healthier options.

Average unit price growth is the result of rising input costs

The average unit price of savoury snacks increased substantially over the course of 2019. This was due primarily to the higher cost of raw materials that manufacturers now face, with the cost of inputs for potato chips experiencing particularly high increases during the year.

Shift to healthier products likely to continue proving unfavourable for savoury biscuits

Savoury biscuits continued to underperform savoury snacks overall in 2019 and this was mainly due to spreading concerns over the potentially negative consequences of consuming highly processed food. Consumers are slowly shifting their attention away from savoury biscuits and towards options with a healthier and more modern image, notably nuts, seeds and trail mixes, vegetable, pulse and bread chips and rice snacks.

COMPETITIVE LANDSCAPE

PepsiCo’s ongoing leadership based on strong marketing clout

PespiCo Inc maintained its strong leading position in sales of savoury snacks during 2019. The company’s trump card in the category is its stable of famous and popular international brands such as Lay’s, which continues to post strong growth.

Pressure on incomes pushes sales of cheaper domestic brands

More affordable local brands continued to benefit from the still rather uncertain economic situation in Brazil towards the end of the review period. Puffed snacks is one category in which strong local brands continue to play a key role and among the most dynamic brands in the category in 2019 were major names Torcida and Fofura by Comércio de Doces Lucky Ltda, each of which saw unit price growth over the course of the year.

Niche players benefit from rising demand for healthier types of savoury snacks

2019 saw dynamic growth registered by all of the leading players in the emerging category of vegetable, pulse and bread chips. Among notable performers during the year were Roots to Go by Gourmand Alimentos Ltda and Fhom Industria Comercio Produtos Alimenticios Ltda’s brand Fhom, with several others also improving their overall positions in savoury snacks on the back of the general success of vegetable, pulse and bread chips over the course of the year.

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