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Country Report

Sweet and savoury snacks in

Savoury Snacks in Brazil

36 pages, Aug 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

The efforts of major players in savoury snacks in terms of innovation and new product development contributed to category growth in 2017. Convenience and health have become two key areas of innovation for manufacturers with industry players reformulating many of their products to come up with healthier varieties. These include a reduction in the use of colourants or artificial ingredients, and the use of new natural raw materials that were not traditionally used, such as cereals (quinoa), vegetables and legumes. Demand also rose for products suitable for on-the-go consumption, with players focused on introducing smaller pack sizes.

COMPETITIVE LANDSCAPE

PepsiCo do Brasil remained the outright leading player in 2017, holding a value share of 29%. The company is recognised for its high-quality products and benefits from a wide portfolio. It frequently invests in the introduction of new products, especially during the difficult economic conditions in Brazil, in order to gain the attention of consumers and stimulate sales. For instance, Cheetos was presented in new packaging with a more modern and less childish design. It was aimed at pre-teenagers and suggests consumption of the product for sharing with friends and family, thereby targeting the dual benefits of saving money and enabling portion control.

PROSPECTS

The savoury snacks category is expected to record a CAGR of 2% in value sales at constant 2017 prices over the forecast period to reach BRL17.1 billion in 2022. The expected performance will be lower than the review period CAGR of 2%. As well as the growing maturity of the category, economic uncertainties and the health trend are impacting demand for savoury snacks in Brazil. However, demand remains in place for products suitable for convenient, on-the-go consumption outside the home.

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Samples

Sweet and Savoury Market Sample Report Sweet and Savoury Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sweet and savoury snacks industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sweet and savoury snacks in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sweet and savoury snacks in Brazil?
What are the major brands in Brazil?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?
How are manufacturers addressing consumer concerns over health and obesity?
As more consumers are spending more time at home to save money, how is this impacting retail sales for snacks?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Savoury Snacks in Brazil - Company Profiles

Mondelez Brasil Ltda in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

M Dias Branco SA Indústria e Comércio de Alimentos in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Pandurata Alimentos Ltda in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 M Dias Branco SA Indústria e Comércio de Alimentos: Key Facts
Summary 2 M Dias Branco SA Indústria e Comércio de Alimentos: Operational Indicators
Summary 3 M Dias Branco SA Indústria e Comércio de Alimentos: Competitive Position 2017
Summary 4 Mondelez Brasil Ltda: Key Facts
Summary 5 Mondelez Brasil Ltda: Competitive Position 2017
Summary 6 Pandurata Alimentos Ltda: Key Facts
Summary 7 Pandurata Alimentos Ltda: Competitive Position 2017

Packaged Food in Brazil - Industry Overview

EXECUTIVE SUMMARY

Despite a challenging environment, packaged food records an increase in current value terms in 2017, but a decline in retail volume terms

Introduction of small packaging and investments in promotional activities help to support the performance in 2017

Leading companies battle to hold their positions in 2017

Modern grocery retailers lead, although mixed retailers records a strong increase

Packaged food set to perform positively

KEY TRENDS AND DEVELOPMENTS

Multinationals are acquiring companies that provide food products positioned as healthy

Outlook

The impacts of the economic crisis on Brazilians’ routines

Outlook

Food packaging is adapting to difficult economic times

Outlook

Movements in the competitive landscape

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Savoury Snacks in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Savoury Snacks in Brazil - Company Profiles

Mondelez Brasil Ltda in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

M Dias Branco SA Indústria e Comércio de Alimentos in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Pandurata Alimentos Ltda in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Brazil - Industry Overview

EXECUTIVE SUMMARY

Despite a challenging environment, packaged food records an increase in current value terms in 2017, but a decline in retail volume terms

Introduction of small packaging and investments in promotional activities help to support the performance in 2017

Leading companies battle to hold their positions in 2017

Modern grocery retailers lead, although mixed retailers records a strong increase

Packaged food set to perform positively

KEY TRENDS AND DEVELOPMENTS

Multinationals are acquiring companies that provide food products positioned as healthy

The impacts of the economic crisis on Brazilians’ routines

Food packaging is adapting to difficult economic times

Movements in the competitive landscape

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

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