Competitive Landscape
Pepsico Do Brasil Ltda Maintains Leadership as Rivals Struggle to Gain Ground
The competitive landscape for savoury snacks in Brazil remains highly concentrated in 2026, with PepsiCo do Brasil Ltda holding a 34% share by retail value, far outpacing all other manufacturers. Over the five-year period from 2021 to 2026, the overall structure of the landscape has shown remarkable stability, with PepsiCo’s share fluctuating only slightly.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Brazil?
- Which are the leading brands in Savoury Snacks in Brazil?
- How are products distributed in Savoury Snacks in Brazil?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Brazil?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Brazil - Category analysis
Key Data Insights
Savoury Snacks Summary
Affordability and Private Label Drive New Value Amid Inflation
High-Protein Snacks Capture Health-Conscious Youth and Spark Innovation
Functional Snacking and Online Platforms to Drive Growth
Nuts, Seeds and Trail Mixes to Gain Momentum as Consumers Seek Functional Snacking
Pepsico Do Brasil Ltda Maintains Leadership as Rivals Struggle to Gain Ground
Grocery Retailers Reinforce Impulse-Driven Purchases through In-Store Visibility
Convenience and E-Commerce Platforms Attract Younger Shoppers with New Formats
Snacking at Home Gains Ground against Foodservice
Bb Mania Leverages Value-Focused Snacks to Build Loyalty and Challenge Rivals
Brands Blur Lines between Indulgence and Nutrition with Protein-Powered Chips
Snacks in Brazil - Industry Overview
2026 Developments
Key Data Insights
Affordable Snacking and Better-Value Alternatives Fuel Snacks Growth
Chocolate Confectionery Leads Scale and Growth in 2026
Functional and Better-For-You Options Redefine Snacking with Protein-Packed Innovation
Manufacturers to Diversify Value Formats to Capture Evolving Demand
Health-Driven Reformulation and Functional Innovation to Reshape Traditional Favourites
Sustainability and Digital Engagement to Strengthen Brand Positioning and Pricing Power
The Top Players Sustain Leadership through Recognisably Brand Portfolios and Strategic Innovations
Mars and Ferrero Shift Strategies with Notable Mergers and Acquisitions
Small Local Grocers Strengthen Lead as Inflation Steers Impulse Snacking
Shifting Snack Habits Bring Retail into Focus
Br Mania Drives Value Snacking as Consumers Seek Affordability
Supley Challenges Incumbents by Bringing Protein Snacking to the Mainstream
Country Reports Disclaimer
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
-
- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!