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Learn moreJul 2018
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Even in more established categories such as puffed snacks, persistent innovation in product formulation, packaging and marketing helped drive savoury snacks growth, even during the economic crisis that lasted until mid-2017. As consumers become more concerned about their health, they choose on the go snacking that is both satisfying and convenient, which is the case with savoury snacks.
Vegetable, pulse and bread chips is a new category in Brazil with significant growth coming from a small base. The most relevant products are vegetable chips, with most coming from sweet potato, cassava (mandioca) and tapioca.
Savoury snacks continued to be distributed via independent small grocers and other grocery retailers. These channels are dynamic and allow impulse purchases, especially for people in transit, which will increase further with the expected economic recovery and more people in the work force.
Sports brands such as Nike are known to have more than just marketing campaigns with celebrities; they also have brand ambassadors who they sponsor and who represent the brand all year, not just during seasonal campaigns. PepsiCo do Brasil imported this trend into foods by running the same type of sponsored partnership with major celebrity Anitta in order to relate to young consumers.
Elma Chips (owned by PepsiCo) remains one of the leaders in savoury snacks, consolidating its position with its new Fandangos product variation. The new product has recycled-looking packaging and different claims, including the fact that it is baked, contains no cholesterol and no trans fats.
Brazilians are known to be fanatical football fans, and the FIFA World Cup will have a significant impact on retailing. This year, however, amid a turbulent political scenario and still uncertain (although optimistic) financial landscape, the “World Cup bug” has not affected the population as it did previously.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sweet and savoury snacks industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.