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Country Report

Sweet and savoury snacks in

Savoury Snacks in Brazil

Jul 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

As players continue to innovate, savoury snacks sees continuous growth

Even in more established categories such as puffed snacks, persistent innovation in product formulation, packaging and marketing helped drive savoury snacks growth, even during the economic crisis that lasted until mid-2017. As consumers become more concerned about their health, they choose on the go snacking that is both satisfying and convenient, which is the case with savoury snacks.

Vegetable, pulse and bread chips use local flavours to ignite growth

Vegetable, pulse and bread chips is a new category in Brazil with significant growth coming from a small base. The most relevant products are vegetable chips, with most coming from sweet potato, cassava (mandioca) and tapioca.

Independent small grocers and other grocery retailers drive impulse purchases

Savoury snacks continued to be distributed via independent small grocers and other grocery retailers. These channels are dynamic and allow impulse purchases, especially for people in transit, which will increase further with the expected economic recovery and more people in the work force.

COMPETITIVE LANDSCAPE

PepsiCo do Brasil invests in partnership with celebrity Anitta as puffed snack Cheetos ambassador

Sports brands such as Nike are known to have more than just marketing campaigns with celebrities; they also have brand ambassadors who they sponsor and who represent the brand all year, not just during seasonal campaigns. PepsiCo do Brasil imported this trend into foods by running the same type of sponsored partnership with major celebrity Anitta in order to relate to young consumers.

Elma Chips responds to health trend with Fandangos whole grain puffed snack

Elma Chips (owned by PepsiCo) remains one of the leaders in savoury snacks, consolidating its position with its new Fandangos product variation. The new product has recycled-looking packaging and different claims, including the fact that it is baked, contains no cholesterol and no trans fats.

General Mills’ Yoki popcorn gains share with FIFA World Cup 2018

Brazilians are known to be fanatical football fans, and the FIFA World Cup will have a significant impact on retailing. This year, however, amid a turbulent political scenario and still uncertain (although optimistic) financial landscape, the “World Cup bug” has not affected the population as it did previously.

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Sweet and Savoury Market Sample Report Sweet and Savoury Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sweet and savoury snacks industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sweet and savoury snacks in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sweet and savoury snacks in Brazil?
What are the major brands in Brazil?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?
How are manufacturers addressing consumer concerns over health and obesity?
As more consumers are spending more time at home to save money, how is this impacting retail sales for snacks?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Savoury Snacks in Brazil - Category analysis

HEADLINES

PROSPECTS

As players continue to innovate, savoury snacks sees continuous growth

Vegetable, pulse and bread chips use local flavours to ignite growth

Independent small grocers and other grocery retailers drive impulse purchases

COMPETITIVE LANDSCAPE

PepsiCo do Brasil invests in partnership with celebrity Anitta as puffed snack Cheetos ambassador

Elma Chips responds to health trend with Fandangos whole grain puffed snack

General Mills’ Yoki popcorn gains share with FIFA World Cup 2018

CATEGORY DATA

Table 1 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 2 Sales of Savoury Snacks by Category: Value 2013-2018
Table 3 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 4 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 6 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 7 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 8 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 9 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 10 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Packaged Food in Brazil - Industry Overview

EXECUTIVE SUMMARY

Challenges and opportunities ahead

2018 truck driver crisis turns off the light at the end of the tunnel seen in late 2017

Incumbents lose share and mitigate with acquisitions, while regional players grow

High-end consumers seek convenience, while others continue to seek bargains

Post-election 2018 supports a positive outlook, while regulations create uncertainty

FOODSERVICE

Sales to foodservice

Retail volume sales to foodservice operators increase as manufacturers innovate with internet retailing
Several sauces, dressings and condiments categories continue to see growth
Snacks sales to bakery products fast food outlets, or padarias, suffer as convenience stores gain relevance

Consumer Foodservice

Slightly optimistic expectations for 2018 remain unmet, while future prospects call for modest growth
Consumers begin to prefer experiences over things and digital channels have increasing influence
Healthy living and experience trends begin to shape mindful eating, including sustainability and veganism

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Savoury Snacks in Brazil

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Executive Summary

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PROSPECTS

As players continue to innovate, savoury snacks sees continuous growth

Vegetable, pulse and bread chips use local flavours to ignite growth

Independent small grocers and other grocery retailers drive impulse purchases

COMPETITIVE LANDSCAPE

PepsiCo do Brasil invests in partnership with celebrity Anitta as puffed snack Cheetos ambassador

Elma Chips responds to health trend with Fandangos whole grain puffed snack

General Mills’ Yoki popcorn gains share with FIFA World Cup 2018

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Overview

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Table of Contents

Savoury Snacks in Brazil - Category analysis

HEADLINES

PROSPECTS

As players continue to innovate, savoury snacks sees continuous growth

Vegetable, pulse and bread chips use local flavours to ignite growth

Independent small grocers and other grocery retailers drive impulse purchases

COMPETITIVE LANDSCAPE

PepsiCo do Brasil invests in partnership with celebrity Anitta as puffed snack Cheetos ambassador

Elma Chips responds to health trend with Fandangos whole grain puffed snack

General Mills’ Yoki popcorn gains share with FIFA World Cup 2018

CATEGORY DATA

Packaged Food in Brazil - Industry Overview

EXECUTIVE SUMMARY

Challenges and opportunities ahead

2018 truck driver crisis turns off the light at the end of the tunnel seen in late 2017

Incumbents lose share and mitigate with acquisitions, while regional players grow

High-end consumers seek convenience, while others continue to seek bargains

Post-election 2018 supports a positive outlook, while regulations create uncertainty

FOODSERVICE

Sales to foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

DEFINITIONS

SOURCES

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