Savoury Snacks in Brazil

PROSPECTS

As players continue to innovate, savoury snacks sees continuous growth

Even in more established categories such as puffed snacks, persistent innovation in product formulation, packaging and marketing helped drive savoury snacks growth, even during the economic crisis that lasted until mid-2017. As consumers become more concerned about their health, they choose on the go snacking that is both satisfying and convenient, which is the case with savoury snacks.

Vegetable, pulse and bread chips use local flavours to ignite growth

Vegetable, pulse and bread chips is a new category in Brazil with significant growth coming from a small base. The most relevant products are vegetable chips, with most coming from sweet potato, cassava (mandioca) and tapioca.

Independent small grocers and other grocery retailers drive impulse purchases

Savoury snacks continued to be distributed via independent small grocers and other grocery retailers. These channels are dynamic and allow impulse purchases, especially for people in transit, which will increase further with the expected economic recovery and more people in the work force.

COMPETITIVE LANDSCAPE

PepsiCo do Brasil invests in partnership with celebrity Anitta as puffed snack Cheetos ambassador

Sports brands such as Nike are known to have more than just marketing campaigns with celebrities; they also have brand ambassadors who they sponsor and who represent the brand all year, not just during seasonal campaigns. PepsiCo do Brasil imported this trend into foods by running the same type of sponsored partnership with major celebrity Anitta in order to relate to young consumers.

Elma Chips responds to health trend with Fandangos whole grain puffed snack

Elma Chips (owned by PepsiCo) remains one of the leaders in savoury snacks, consolidating its position with its new Fandangos product variation. The new product has recycled-looking packaging and different claims, including the fact that it is baked, contains no cholesterol and no trans fats.

General Mills’ Yoki popcorn gains share with FIFA World Cup 2018

Brazilians are known to be fanatical football fans, and the FIFA World Cup will have a significant impact on retailing. This year, however, amid a turbulent political scenario and still uncertain (although optimistic) financial landscape, the “World Cup bug” has not affected the population as it did previously.

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