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Country Report

Sweet and savoury snacks in

Savoury Snacks in Brazil

Sep 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Quarantine period favours sales of savoury snacks in 2020

Savoury snacks is one of the few categories within overall snacks that has been seeing an improvement to its performance in 2020, with marginal retail volume growth, which had been declining a year earlier, and more dynamic growth in current value terms. While, previously, families used to buy salty snacks for socialising with the family or as appetizers when meeting with friends, they started to represent a form of indulgence among Brazilians in their confinement during the extended quarantines.

School closures and heightened anxiety levels positively impact sales of savoury snacks

With schools closed during quarantine, mothers had to entertain children at home in their spare time, with leisure moments including tasty snacks, mainly salty ones, in particular puffed snacks and potato chips, driving up demand during the pandemic. This contributed to the fact that even though they were considered unhealthy, they were guaranteed to be on the shopping lists of families during the social isolation period.

Companies prioritise key channels during the pandemic-induced restriction measures

With e-commerce on the rise during the pandemic, in addition to supermarkets, hypermarkets and mixed retailers, leading manufacturers had to review their distribution strategies, reinforcing their teams of employees in these store formats to ensure the supply of their product lines. In this context, PepsiCo do Brasil, M Dias Branco and Marilan Alimentos intensified their efforts both at factories and points of sale through merchandising teams during the COVID-19 outbreak.

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Sweet and Savoury Market Sample Report Sweet and Savoury Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sweet and savoury snacks industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sweet and savoury snacks in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sweet and savoury snacks in Brazil?
What are the major brands in Brazil?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?
How are manufacturers addressing consumer concerns over health and obesity?
As more consumers are spending more time at home to save money, how is this impacting retail sales for snacks?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Savoury Snacks in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Quarantine period favours sales of savoury snacks in 2020

School closures and heightened anxiety levels positively impact sales of savoury snacks

Companies prioritise key channels during the pandemic-induced restriction measures

RECOVERY AND OPPORTUNITIES

New label legislation will alert consumers to sodium and fat levels

E-commerce expected to improve its share over the forecast period

Healthy snacks will return to growth over the forecast period

CATEGORY DATA

Table 1 Sales of Savoury Snacks by Category: Volume 2015-2020
Table 2 Sales of Savoury Snacks by Category: Value 2015-2020
Table 3 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020
Table 4 Sales of Savoury Snacks by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Savoury Snacks: % Value 2016-2020
Table 6 LBN Brand Shares of Savoury Snacks: % Value 2017-2020
Table 7 Distribution of Savoury Snacks by Format: % Value 2015-2020
Table 8 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025
Table 9 Forecast Sales of Savoury Snacks by Category: Value 2020-2025
Table 10 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Packaged Food in Brazil - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Permanent outlet closures to delay sales recovery
Rising unemployment diminishes meal voucher usage
Manufacturers tailoring their foodservice offering more closely

Consumer Foodservice

Demand for takeaway and home-delivery likely to remain at higher level
Home-made dishes could challenge foodservice sales during recession
Convenience of foodservice and home delivery becoming more significant

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Savoury Snacks in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Quarantine period favours sales of savoury snacks in 2020

School closures and heightened anxiety levels positively impact sales of savoury snacks

Companies prioritise key channels during the pandemic-induced restriction measures

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Savoury Snacks in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Quarantine period favours sales of savoury snacks in 2020

School closures and heightened anxiety levels positively impact sales of savoury snacks

Companies prioritise key channels during the pandemic-induced restriction measures

RECOVERY AND OPPORTUNITIES

New label legislation will alert consumers to sodium and fat levels

E-commerce expected to improve its share over the forecast period

Healthy snacks will return to growth over the forecast period

CATEGORY DATA

Packaged Food in Brazil - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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