Competitive Landscape
Walkers and Kp Snacks Defend Lead as Mars Enters with Kellanova
Savoury snacks in the UK remains a highly concentrated landscape, with Walkers Snack Foods set to retain a leading value share of 26% in 2026, followed by KP Snacks at 13%. Over the review period, the level of concentration has marginally decreased, as the leader’s share declined from 27% in 2021, while KP Snacks gained one percentage point.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in United Kingdom?
- Which are the leading brands in Savoury Snacks in United Kingdom?
- How are products distributed in Savoury Snacks in United Kingdom?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in United Kingdom?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in the United Kingdom - Category analysis
Key Data Insights
Savoury Snacks Summary
Walkers Defends Demand with Price-Marked Packs Amid Cost Pressures
Doritos Ignites Spicy Flavour Trend to Drive Engagement and Trial
Glp-1 Users Shift Snacking Towards Quality and Intensity
Walkers to Leverage Flavour and Affordability to Defend Shopper Loyalty
Crisps and Tortilla Chips to Sustain Dominance as Nuts and Seeds Lag
Walkers and Kp Snacks Defend Lead as Mars Enters with Kellanova
Discounters Outpace Hypermarkets as Value Focus Intensifies
Pringles and Kp Snacks Drive Collaboration to Boost Impulse Sales
Online Grocery Complements Stores as Multipack Sales Grow
Cultural Moments and Collaborative Marketing Shape New Product Development
Limited-Edition Launches Capitalise on Major Sporting Events
Strategic Partnerships Stimulate Trial and Impulse Purchasing
Snacks in the United Kingdom - Industry Overview
2026 Developments
Key Data Insights
Economic Pressures and Health Mandates Transform Uk Snacking Habits
Affordability and Value-Led Strategies Shape Uk Snacks
Kellogg’S Leverages Routine Snacking to Drive Repeat Consumption
Leading Players to Reposition Snack Bars as Health-Driven Staples
Brands to Respond to Hfss Rules with Reformulation and Pack Innovation
Mars Expands through Acquisition as Premium and Value Brands Reshape Competition
Players Expand Portfolios through Acquisitions
Discounters Attract Value-Focused Shoppers as Hypermarkets Lose Ground
Pringles and Kp Snacks Boost Engagement through Retail Partnerships
Online Grocery Grows but Impulse Limits E-Commerce Share in Snacks
Event-Led Strategies and Cultural Relevance
Capitalising on the 2026 Fifa World Cup
Shifting Competitive Dynamics and Corporate Consolidation
Country Reports Disclaimer
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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