Savoury Snacks in the United Kingdom

PROSPECTS

Healthy savoury snacks are in demand as consumers pay closer attention to salt and fat content

Savoury snacks continued to see retail volume and current value growth in 2019. Growth can partly be attributed to the rising number of health-conscious consumers, which favoured growth in categories with a healthier perception, such as vegetable, pulse and bread chips and nuts, seeds and trail mixes.

Exotic flavours drive innovation and are a hit with curious consumers

Consumers are unwilling to compromise on taste, and want a choice between healthy products and the occasional indulgence. Unique tastes and textures and adventurous flavours help to create a complete snacking experience for consumers.

Reformulation in savoury snacks to control calories

Consumers are incredibly receptive to any reformulations aiming to keep the number of calories under control. Over recent years, there was a movement towards baking instead of frying, which makes the product healthier by reducing the fat content; as well as air drying, which helps to maintain the nutritional content of the ingredients used.

COMPETITIVE LANDSCAPE

Healthier options enable Walkers Snack Foods to maintain its lead

Walkers Snack Foods maintained its lead in savoury snacks in 2019, despite seeing a slight value share decline. It lost share due to the weakness of some of its key brands, such as Monster Munch and Wotsits, which are perceived as unhealthy by consumers, as well pressure from newer fast-growing companies, such as Graze.

Company takeovers lead to greater concentration in savoury snacks

Healthy snacking brand Graze has seen a strong performance for its retail arm. This led Kellogg Co, Unilever and PepsiCo to jostle to buy Graze in order to buy into a successful healthy snacking company.

New product developments cover a range of products and categories

Not only do consumers enjoy sweet snacks and savoury snacks, but they are also keen to try sweet and savoury combinations. Popcorn and nuts have already seen such combinations, such as honey roasted peanuts and sweet and salty popcorn.

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