Savoury Snacks in the United Kingdom

PROSPECTS

The healthy savoury snack race

The rise of health-conscious consumers is estimated to grow over the coming years, favouring savoury snacks with a “healthier” perception, such as vegetable, pulse and bread chips, popcorn and nuts, seeds and trail mixes, while potato and tortilla chips will continue to be shunned by consumers due to their high fat and salt content.

New exotic flavours driving innovation

Consumers will not compromise on taste and still want a choice between healthy products and the occasional indulgence. Unique tastes and adventurous flavours help to create a whole eating experience; as a result, the shelves are getting busy with Mexican flavours, spicy tastes and Asian influences that are estimated to keep flourishing in the coming years.

Reformulation era in savoury snacks

Consumers are incredibly receptive to any reformulation targeted to keep the number of calories under control.

COMPETITIVE LANDSCAPE

Walkers Snack Foods Ltd maintains its leadership through healthier options

Walkers Snack Foods Ltd maintained its leading position in savoury snacks in 2018. It lost share due to newer fast-growing companies such as Graze Limited, and the weakness of some of Walkers’ key brands like Monster Munch, Wotsits and Doritos, which are perceived as unhealthy by consumers.

Consumers are going nuts for Graze

Graze is skyrocketing in the UK. The use of natural ingredients and claims around the high content of natural plant-based protein is enjoying massive growth and there is no sign of slowing down any time soon.

“Healthy yet authentic and full of flavour

As consumers are increasingly looking for healthier snacks, it is estimated that there will be greater developments in the non-potato area. There is increasing demand for sweet and savoury mixtures in this category with Tyrrells Maple Veg crisps, launched in April 2017, being a good example of it.

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