Sweet and Savoury Snacks

Market research on the sweet and savoury snacks industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Savoury Snacks in the United Kingdom

Aug 2019

Savoury snacks continued to see retail volume and current value growth in 2019. Growth can partly be attributed to the rising number of health-conscious consumers, which favoured growth in categories with a healthier perception, such as vegetable, ...

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Savoury Snacks in Greece

Aug 2019

Health and wellness is a key trend shaping nutritional habits in Greece. It has taken its toll on savoury snacks to some degree, and is influencing developments in the category. Manufacturers are investing in making their products “better for you”. ...

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Savoury Snacks in Mexico

Aug 2019

The influence of the health and wellness trend was increasingly visible in savoury snacks in 2019. One of the main reasons why savoury biscuits posted the fastest growth in retail volume and current value sales was that such products are widely ...

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Savoury Snacks in Vietnam

Aug 2019

In 2019, volume sales of nuts, seeds and trail mixes and other savoury snacks increased over the previous year as more packaged products appeared in the marketplace to compete with traditional unpackaged and unbranded products. For example, packaged ...

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Savoury Snacks in Finland

Aug 2019

Like many other snacks categories in Finland, savoury snacks is also mature. However, it continued to record steady growth in 2019 in both retail and current value terms, with sales supported by the ongoing strong snacking trend in the country. Finns...

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Savoury Snacks in Norway

Aug 2019

Despite the growing health and wellness trend in Norway, increasing cross-border trade and already high per capita consumption of savoury snacks, the category continued to grow steadily in 2019. Growth was fuelled by a high number of new launches, ...

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Savoury Snacks in Algeria

Aug 2019

Coupled with Algeria’s rapidly increasing population, the affordable prices and the enduring popularity of savoury snacks will continue to drive growth for the category. As the need for convenience increases, and on-the-go consumption and snacking ...

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Savoury Snacks in Ireland

Aug 2019

Potato chips is the most important category within savoury snacks and is significant within snacks as a whole in Ireland. The much-loved Irish Tayto brand is second only to Cadbury Dairy Milk in terms of value sales and in 2019 it narrowed the gap ...

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Savoury Snacks in Costa Rica

Aug 2019

With Costa Rican consumers’ growing health awareness, and increasing interest in less potentially harmful options across the board, healthier added-value and more natural savoury snack proposals continue to improve their sales momentum. Gluten-free, ...

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Savoury Snacks in Tunisia

Aug 2019

Like in most packaged food categories, the health and wellness trend is expected to shape the dynamics of savoury snacks over the forecast period. Traditional savoury snacks categories, such as potato chips, tortillas chips and savoury biscuits, ...

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Savoury Snacks in Lithuania

Aug 2019

Lithuanian savoury snacks witnessed greater demand for healthier choices with products that contain wholegrains and/or seeds increasing in popularity. There are increasing retail volume sales for nuts, seeds and trail mixes, and vegetable, pulse and ...

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Savoury Snacks in Kenya

Aug 2019

Consumer awareness of the range of savoury snacks available continued to increase in 2019 thanks to strong marketing activities from the leading manufacturers. In addition, much of the category’s rising demand can be attributed to consumers’ ...

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Savoury Snacks in Thailand

Aug 2019

Savoury snacks is a mature category with a very fragmented competitive landscape in Thailand and therefore players are having to work hard to stand out from the competition. One way they are doing this is to introduce distinctive local flavours that ...

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Savoury Snacks in the Netherlands

Aug 2019

Savoury snacks such as nuts, seeds and trail mixes and to a lesser extent, vegetable, pulse and bread chips, are increasing in popularity due to their perceived healthier properties. Unsalted peanuts, walnuts, cashew nuts and almonds are increasingly...

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Savoury Snacks in Austria

Aug 2019

Despite being generally perceived as unhealthy, savoury snacks continues to perform well in Austria. Indeed, the category is posting the highest volume and value growth in snacks overall, with another strong performance anticipated over the forecast ...

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Savoury Snacks in the Philippines

Aug 2019

Savoury snacks remains by far the largest category of snacks in the Philippines and despite its maturity it was also one of the most dynamic categories in current value terms in 2019. A key reason behind this is the constant product innovation being ...

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Savoury Snacks in Ukraine

Aug 2019

After nuts, seeds and trail mixes, potato chips is the largest category within savoury snacks in current value terms, and is the largest category in retail volume terms. Despite its already large size, it continued to show above-average growth in ...

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Savoury Snacks in Georgia

Aug 2019

Potato chips remains the category leader, with very strong awareness and a high level of popularity of products in the category. Although potato chips is much more developed compared with other products such as pretzels and popcorn, expansion ...

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Savoury Snacks in Dominican Republic

Aug 2019

Savoury snacks continued to see retail volume and current value growth in 2019. Price remains the top driver for this category, which is very competitive. Several brands are available and widely distributed through both modern and traditional grocery...

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Company Profile

Company Profile

Kraft Heinz Co in Packaged Food

Apr 2019

Kraft Heinz materialized in July 2015 following the merger of Heinz and Kraft, forming the world’s fifth largest packaged food company from two household names. Kraft Heinz’s portfolio overwhelmingly contains established brands within two mature ...

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