The pandemic successfully brought the consumption of savoury snacks into the home realm as consumers spent increased time at home during the lockdown. While the leading consumers of savoury snacks used to be the younger generations, COVID-19 also successfully managed to change the habits of older generations who rarely enjoyed snacking.
Grappling with the anxiety and depression associated with the prolonged COVID-19 pandemic, Korean consumers are looking for sweet flavours in savoury snacks to improve their mood and lower stress. In this sense, Orion Corp added a chocolate churro flavour extension for its Turtle Chip brand, and it gained massive traction soon after its release in September 2020.
A spike in e-commerce due to the increased at-home snack consumption during the COVID-19 pandemic is contributing to the emergence of a bulk packaging in the savoury snack industry. Orion Corp pioneered the adoption of the snack package by arranging its popular snack brands in line with consumers’ different needs according to time, place and occasion.
Retail sales of savoury snacks are set to continue recording a positive performance in both volume and current value terms in 2022. However, as daily life starts to return to pre-pandemic norms, retail sales are likely to slow towards the end of the forecast period.
Healthy savoury snacks may succeed in gaining traction in South Korea over the forecast period. In the review period, health and wellness claims failed to receive attention from South Korean consumers as they valued the superior taste of savoury snacks and viewed these claims as having a compromising effect on taste.
The launch of collaboration products within the same food category will continue to shape the product offer of savoury snacks in the forecast period. Indeed, collaborative products are becoming a mainstream marketing trend that is successful in appealing to younger generations who consider fun as an important element in the purchasing process.
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This report originates from Passport, our Savoury Snacks research and analysis database.
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