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Country Report

Sweet and savoury snacks in

Savoury Snacks in Poland

39 pages, Jul 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

The growth of savoury snacks was driven by two separate trends in 2017. On one hand some Poles demanded a variety of healthy snacks to be available at most retailers, at a reasonable price, such as nuts or rice and vegetable snacks. On the other hand other consumers wanted to be offered tasty products, without minding about the nutritional value, like potato chips, puffed snacks or savoury biscuits. These two tendencies, despite being quite opposite, have helped in the development of different types of products within savoury snacks.

COMPETITIVE LANDSCAPE

In both 2017 and 2016, Frito-Lay Poland Sp zoo led savoury snacks with a value share of 22%. The company profited from its presence in many categories of savoury snacks, including crisps, extruded snacks, popcorn and pretzels. It also had a variety of well-known brands in its portfolio, such as Lay’s, Cheetos, Star Chips, Mr Snaki, Hyper, Twistos and Solinki. Moreover, the company focused heavily on new product launches and marketing campaigns.

PROSPECTS

Over the forecast period savoury snacks is expected to increase at a value CAGR of 1% at constant 2017 prices with sales reaching PLN3.0 billion in 2022. Polish consumers are likely to very gradually turn away from crisps, popcorn and pretzels in favour of healthier snacks, which explains the slower growth predicted for the forecast period. Moreover, the current trend towards a healthy lifestyle and increasing consumer awareness of unhealthy ingredients will further negatively affect the performance of savoury snacks.

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Samples

Sweet and Savoury Market Sample Report Sweet and Savoury Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sweet and savoury snacks industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sweet and savoury snacks in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sweet and savoury snacks in Poland?
What are the major brands in Poland?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?
How are manufacturers addressing consumer concerns over health and obesity?
As more consumers are spending more time at home to save money, how is this impacting retail sales for snacks?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Savoury Snacks in Poland - Company Profiles

Auchan Polska Sp zoo in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Jeronimo Martins Polska SA in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Sante A Kowalski Sp j in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Tesco Polska Sp zoo in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Auchan Polska Sp zoo: Key Facts
Summary 2 Auchan Polska Sp zoo: Operational Indicators
Summary 3 Auchan Polska Sp zoo: Private Label Portfolio
Summary 4 Auchan Polska Sp zoo: Competitive Position 2017
Summary 5 Jeronimo Martins Polska SA: Key Facts
Summary 6 Jeronimo Martins Polska SA: Operational Indicators
Summary 7 Jeronimo Martins Polska SA: Competitive Position 2017
Summary 8 Sante A Kowalski Sp j: Key Facts
Summary 9 Sante A Kowalski Sp j: Operational Indicators
Summary 10 Sante A Kowalski Sp j: Competitive Position 2017
Summary 11 Tesco Polska Sp zoo: Key Facts
Summary 12 Tesco Polska Sp zoo: Operational Indicators
Summary 13 Tesco Polska Sp zoo: Competitive Position 2017

Packaged Food in Poland - Industry Overview

EXECUTIVE SUMMARY

Improving economy helps support the growth of packaged food

First results of government social programme turn out to be positive

International companies dominate packaged food

Diminishing share of small, independent shops in favour of large channels

Minor slowdown expected for packaged food over the forecast period

KEY TRENDS AND DEVELOPMENTS

Health related boom continues to fuel sales of packaged food

Outlook

Positive impact from developing Polish economy

Outlook

Premiumisation vs private label

Outlook

Ongoing gradual consolidation of brands and retailers within packaged food

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Savoury Snacks in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Savoury Snacks in Poland - Company Profiles

Auchan Polska Sp zoo in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Jeronimo Martins Polska SA in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Sante A Kowalski Sp j in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Tesco Polska Sp zoo in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Poland - Industry Overview

EXECUTIVE SUMMARY

Improving economy helps support the growth of packaged food

First results of government social programme turn out to be positive

International companies dominate packaged food

Diminishing share of small, independent shops in favour of large channels

Minor slowdown expected for packaged food over the forecast period

KEY TRENDS AND DEVELOPMENTS

Health related boom continues to fuel sales of packaged food

Positive impact from developing Polish economy

Premiumisation vs private label

Ongoing gradual consolidation of brands and retailers within packaged food

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

Why buy this report?

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