Savoury Snacks in Poland

PROSPECTS

Growth of savoury snacks likely to be driven by the health and on-the-go trends

Savoury snacks is expected to perform exceptionally well over the forecast period, as these products fulfil demand for healthy products. Nuts, seeds and trail mixes, popcorn and vegetable, pulse and bread chips will likely drive growth.

Potato chips subject to strong seasonal boosts during Carnival and barbecue seasons

Despite the growth of the health and wellness trend, potato chips remained the most popular products in savoury snacks in 2019 and this is likely to remain the case over the forecast period. Potato chips appeal to consumer tastes in Poland and receive seasonal boosts each year during the Carnival and barbequing seasons.

Average unit prices to rise alongside cost of ingredients and product development investment

While savoury snacks is expected to develop rapidly in value and volume terms over the forecast period, retail volume growth is set to be lower than that of constant retail value, largely due to rising unit prices. Stability in the category and increasing demand drove manufacturers to invest in research and development, resulting in higher prices of goods, especially nuts, vegetable and bread snacks and potato chips, which all based their growth on costly introductions of new flavours and interesting packaging.

COMPETITIVE LANDSCAPE

Frito-Lay Poland introduces Doritos, the first branded tortilla chips

Frito-Lay Poland led savoury snacks in Poland in 2019. The company has a strong presence in potato chips, puffed snacks, popcorn and pretzels with well-known brands, including Lay’s, Cheetos, Star Chips, Hyper and Twistos.

Limited editions boost sales

Limited editions are popular in snacks in Poland. Manufacturers use them to boost sales, while consumers are keen to try new flavours whilst remaining loyal to their favourite brands.

Domestic players in nuts, seeds and trail mixes grow through exports

Domestic players in nuts, seeds and trail mixes turned to exports to grow sales in 2019, which, whilst not leading to significant share growth in Poland, was a strategy to improve their overall strength and thus retain their ability to fight off international competition in Poland. While private label maintained at strong position in nuts, seeds and trail mixes, it lost considerable share in 2019 as branded products increasingly introduced packages designed to meet the on-the-go consumption trend.

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