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Country Report

Sweet and savoury snacks in

Savoury Snacks in Poland

Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Healthier savoury snacks likely to continue to drive sales

Savoury snacks is expected to perform exceptionally well over the forecast period, as these products fulfil demand for healthy products. The main motors of growth will likely be nuts, seeds and trail mixes, popcorn and vegetable, pulse and bread chips.

Customers’ focus on flavour to override the less healthy properties of some savoury snacks

Even though the number of Poles seeking healthy alternatives is set to grow rapidly, the large group which is less concerned with health issues and is more focused on purchasing tasty snacks will likely remain. Therefore, in addition to demand for healthy products, the opposite trend will also likely shape savoury snacks over the forecast period.

Average unit prices to rise

While savoury snacks is expected to develop rapidly in value and volume terms, retail volume growth is set to be lower than that of constant retail value, largely due to rising unit prices. Stability in the category and increasing demand drove manufacturers to invest in research and development, resulting in higher prices of goods, especially nuts, vegetable and bread snacks and potato chips, which all based their growth on costly introductions of new flavours and interesting packaging.

COMPETITIVE LANDSCAPE

Two strong leading players

Frito-Lay Poland and The Lorenz Bahlsen Snack-World led savoury snacks in Poland in 2018. Both companies have a widespread presence in the most important categories of savoury snacks - nuts, seeds, potato chips, tortilla chips, savoury biscuits, puffed snacks, popcorn and pretzels.

Ongoing extensive marketing campaigns and new product launches

The main methods employed by savoury snacks manufacturers are marketing campaigns and launches of new flavours, usually as a limited edition. TV advertising, the internet, billboards and point-of-sale materials create prevalent brand recognition and include representations of people enjoying themselves while consuming savoury snacks, during parties – mainly by Lorenz Bahlsen’s Crunchips; or during family time – as with Frito-Lay Poland.

Increasing importance of branded products and diversification of packaging

Branded products are widely offered in all channels of distribution, including discounters and supermarkets, the main channels for savoury snacks.

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Sweet and Savoury Market Sample Report Sweet and Savoury Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sweet and savoury snacks industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sweet and savoury snacks in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sweet and savoury snacks in Poland?
What are the major brands in Poland?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?
How are manufacturers addressing consumer concerns over health and obesity?
As more consumers are spending more time at home to save money, how is this impacting retail sales for snacks?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Savoury Snacks in Poland - Category analysis

HEADLINES

PROSPECTS

Healthier savoury snacks likely to continue to drive sales

Customers’ focus on flavour to override the less healthy properties of some savoury snacks

Average unit prices to rise

COMPETITIVE LANDSCAPE

Two strong leading players

Ongoing extensive marketing campaigns and new product launches

Increasing importance of branded products and diversification of packaging

CATEGORY DATA

Table 1 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 2 Sales of Savoury Snacks by Category: Value 2013-2018
Table 3 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 4 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 6 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 7 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 8 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 9 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 10 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Packaged Food in Poland - Industry Overview

EXECUTIVE SUMMARY

Thriving economy fuels growth of packaged food

Changes in lifestyles determine dynamics

International corporations lead

Discounters expand

Current trends likely to intensify

FOODSERVICE

Sales to Foodservice

Foodservice operators follow the major packaged food trends
Customers value local products
Both domestic and international companies present

Consumer Foodservice

Favourable socioeconomic situation fuels the development of consumer foodservice
Government policies threaten foodservice
New business models thrive

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Savoury Snacks in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Healthier savoury snacks likely to continue to drive sales

Customers’ focus on flavour to override the less healthy properties of some savoury snacks

Average unit prices to rise

COMPETITIVE LANDSCAPE

Two strong leading players

Ongoing extensive marketing campaigns and new product launches

Increasing importance of branded products and diversification of packaging

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Savoury Snacks in Poland - Category analysis

HEADLINES

PROSPECTS

Healthier savoury snacks likely to continue to drive sales

Customers’ focus on flavour to override the less healthy properties of some savoury snacks

Average unit prices to rise

COMPETITIVE LANDSCAPE

Two strong leading players

Ongoing extensive marketing campaigns and new product launches

Increasing importance of branded products and diversification of packaging

CATEGORY DATA

Packaged Food in Poland - Industry Overview

EXECUTIVE SUMMARY

Thriving economy fuels growth of packaged food

Changes in lifestyles determine dynamics

International corporations lead

Discounters expand

Current trends likely to intensify

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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