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Learn more22 pages, Jul 2018
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Health-conscious consumers in Hong Kong are broadening their exploration of savoury snacks beyond potato chips; they are looking for new opportunities for healthy snacking. For instance, the brand Green Day under vegetable, pulse and bread chips introduced new products, such as mixed fruit chips and mixed veggie chips.
When it comes to savoury biscuits in Hong Kong, this is a highly competitive category that could see significant change over time. Some players have entered the market offering premium savoury biscuits and are gaining share.
For players in snack foods, launching products with bizarre tastes seems to be one of the best ways of standing out from their competitors. Calbee Four Seas (HK), the local leading savoury snacks giant, introduced potato chips in coffee and chocolate flavours in November 2017.
Over the years, potato chips in Hong Kong has witnessed a shift in consumption patterns, fluctuations in the price of raw materials and intense competition from healthier substitutes. Calbee and Jack ‘n’ Jill understood the importance of healthier options and released healthier ranges of potato chips.
Generally, consumers in Hong Kong are familiar with pre-packaged snacks. However, there is an exception for popcorn, as freshly made popcorn in cinemas is more prevalent than packaged popcorn.
Most distributors in Hong Kong acknowledge the increasing number of consumers choosing healthier snacks, and have stated that health is one of the most important factors in the purchasing decision for snack items. Meeting the taste preferences of various consumers is key to surviving in this market.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sweet and savoury snacks industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sweet and savoury snacks in Hong Kong, China market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.