Savoury snacks is expected to register moderate growth in current retail value terms in 2021, but some decline in retail volume sales as foodservice establishments reopen in Hong Kong and recover sales. Indeed, savoury snacks most commonly associated with snacking in cafés and bars, such as nuts, potato chips and tortilla chips, are set to see the strongest recovery in the foodservice channel as local consumers return to socialising outside of the home.
Competition between leading players within savoury snacks continues to intensify. Multinational Kraft Foods is expected to continue to lead sales in 2021 (albeit with a slight loss of retail value share), due to its strong presence in savoury biscuits via its Ritz and Pacific brands, with Japanese player Calbee Foods expected to rank second, operating via local distributor Calbee Four Seas (Hong Kong).
Modern grocery retailers such as supermarkets and convenience stores are expected to continue to collectively dominate the distribution of savoury snacks in Hong Kong in 2021. Supermarkets, in particular, understand the great importance that local consumers place on imported savoury snacks and organise shelf space by country of origin (e.
After an anticipated boost in 2021-22, especially in foodservice terms, savoury snacks is set to see more modest recovery across metrics during the forecast period.
Manufacturers will continue to invest in innovation over the coming years in order to attract hesitant consumers.
Premiumisation will continue to drive sales within savoury snacks in Hong Kong in the coming years. This trend will be partly driven by gifting trend? leading brand Calbee from Japan, for example, offers box sets of its salty snacks with different individual bags, including potato chips in a variety of flavours.
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