Savoury Snacks in Hong Kong, China

PROSPECTS

Healthy savoury snacks are at the forefront

Health-conscious consumers in Hong Kong are broadening their exploration of savoury snacks beyond potato chips; they are looking for new opportunities for healthy snacking. For instance, the brand Green Day under vegetable, pulse and bread chips introduced new products, such as mixed fruit chips and mixed veggie chips.

Premium international offerings in savoury biscuits

When it comes to savoury biscuits in Hong Kong, this is a highly competitive category that could see significant change over time. Some players have entered the market offering premium savoury biscuits and are gaining share.

New flavours in potato chips

For players in snack foods, launching products with bizarre tastes seems to be one of the best ways of standing out from their competitors. Calbee Four Seas (HK), the local leading savoury snacks giant, introduced potato chips in coffee and chocolate flavours in November 2017.

COMPETITIVE LANDSCAPE

Potato chips faces intense competition

Over the years, potato chips in Hong Kong has witnessed a shift in consumption patterns, fluctuations in the price of raw materials and intense competition from healthier substitutes. Calbee and Jack ‘n’ Jill understood the importance of healthier options and released healthier ranges of potato chips.

Consumption habits in popcorn challenge brands

Generally, consumers in Hong Kong are familiar with pre-packaged snacks. However, there is an exception for popcorn, as freshly made popcorn in cinemas is more prevalent than packaged popcorn.

The impact of rising health awareness and convenience

Most distributors in Hong Kong acknowledge the increasing number of consumers choosing healthier snacks, and have stated that health is one of the most important factors in the purchasing decision for snack items. Meeting the taste preferences of various consumers is key to surviving in this market.

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