The COVID-19 pandemic’s restrictions remained in place during the first half of 2021 serving to further drive sales of savoury snacks as consumers spent time at home and indulged, for example while watching TV, which boosted sales of savoury snacks. Along with the indulgence trend, health and wellness continues to impact savoury snacks and consumers’ choice of products as consumers become increasingly health conscious.
Traditionally, savoury snacks is an innovation-heavy category, and 2021 is no exception. Among the most relevant new launches was Kelly’s new 4in1 chips.
Kelly GmbH remains the undisputed number one player in savoury snacks, further strengthening its position in 2021. The company’s success is due to the popularity of its main brands Kelly’s and Soletti, which lead many categories in savoury snacks.
As the Austrian government’s COVID-19 vaccination programme is rolled out, the gradual easing of restrictions in 2021 is expected to take full effect in 2022. This is likely to slightly alter consumption patterns of savoury snacks but is unlikely to be harmful to retail value sales growth.
The main consequence of the return to pre-pandemic conditions for savoury snacks is likely to be the gradual return to on-the-go and out-of-home consumption. This will impact new launches and packaging.
At the end of the review period e-commerce was the fastest growing distribution channel thanks to home seclusion and lockdowns. Convenience stores, supermarkets and discounters increased their value share at the expense of channels such as forecourt retailers, independent small grocers and non-grocery retailers.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Savoury Snacks research and analysis database.
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