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Learn moreAug 2019
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Despite being generally perceived as unhealthy, savoury snacks continues to perform well in Austria. Indeed, the category is posting the highest volume and value growth in snacks overall, with another strong performance anticipated over the forecast period.
Austrian consumers are increasingly interested in and knowledgeable about the food they consume. Growing awareness of high sugar intake as a major contributor to overweightness and obesity and diabetes favours savoury snacks.
The wide range of brands, private label offerings and types of savoury snacks encourages manufacturers to differentiate their products. This is leading to a growing focus on unique attributes.
Positioned as a traditional domestic manufacturer, the leader Kelly is very popular and trusted by local consumers. The company strives to maintain the consumer’s interest by launching new and innovative savoury snacks each year, supported by advertising.
Other domestic manufacturers like Winkelbauer, GM Pesendorfer, Maresi Austria and Mona Naturprodukte tend to concentrate on niches, in order to compete with Kelly and The Lorenz Bahlsen Snack-World, which both have a global reach. These local players are most visible in areas like nuts, seeds and trail mixes, “other” savoury snacks and vegetable, pulse and bread chips.
Private label enjoys strong positioning and a healthy value share in savoury snacks. The private label offer consists of a wide range of products at affordable prices.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Austria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sweet and savoury snacks industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sweet and savoury snacks in Austria market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.