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Savoury Snacks in Estonia

June 2021

In 2021, the retail volume growth rate for savoury snacks is expected to drop slightly but to remain positive. This is due to the fact that retail volume growth spiked in 2020 as consumers spent more time at home and were more likely to consume savoury snacks products. Whilst in home seclusion, consumers were more likely to spend time watching television programmes or movies and there was also a significant increase in the number of consumers playing computer games in 2020, and many of these act

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Overview:

Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Savoury Snacks industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Savoury Snacks in Estonia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Savoury Snacks in Estonia?
  • Which are the leading brands in Savoury Snacks in Estonia?
  • How are products distributed in Savoury Snacks in Estonia?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Estonia?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Savoury Snacks in Estonia - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Category stabilises following a spike in growth during the COVID-19 pandemic
Retailers expand e-commerce options as foodservice sales recover
Vegetable, pulse and bread chips benefit from healthy eating trend

PROSPECTS AND OPPORTUNITIES

E-commerce benefits in the long run
Potato chips faces mounting competition from healthier savoury snacks
Local origin to become a key selling point as consumers support local businesses

CATEGORY DATA

Table 1 Sales of Savoury Snacks by Category: Volume 2016-2021 Table 2 Sales of Savoury Snacks by Category: Value 2016-2021 Table 3 Sales of Savoury Snacks by Category: % Volume Growth 2016-2021 Table 4 Sales of Savoury Snacks by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Savoury Snacks: % Value 2017-2021 Table 6 LBN Brand Shares of Savoury Snacks: % Value 2018-2021 Table 7 Distribution of Savoury Snacks by Format: % Value 2016-2021 Table 8 Forecast Sales of Savoury Snacks by Category: Volume 2021-2026 Table 9 Forecast Sales of Savoury Snacks by Category: Value 2021-2026 Table 10 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2021-2026 Table 11 Forecast Sales of Savoury Snacks by Category: % Value Growth 2021-2026

Snacks in Estonia - Industry Overview

EXECUTIVE SUMMARY

Snacks in 2021: The big picture
Key trends in 2021
Competitive landscape
Channel developments
What next for snacks?

MARKET DATA

Table 12 Sales of Snacks by Category: Volume 2016-2021 Table 13 Sales of Snacks by Category: Value 2016-2021 Table 14 Sales of Snacks by Category: % Volume Growth 2016-2021 Table 15 Sales of Snacks by Category: % Value Growth 2016-2021 Table 16 NBO Company Shares of Snacks: % Value 2017-2021 Table 17 LBN Brand Shares of Snacks: % Value 2018-2021 Table 18 Penetration of Private Label by Category: % Value 2016-2021 Table 19 Distribution of Snacks by Format: % Value 2016-2021 Table 20 Forecast Sales of Snacks by Category: Volume 2021-2026 Table 21 Forecast Sales of Snacks by Category: Value 2021-2026 Table 22 Forecast Sales of Snacks by Category: % Volume Growth 2021-2026 Table 23 Forecast Sales of Snacks by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Savoury Snacks research and analysis database.

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