The COVID-19 pandemic led to slower demand for savoury snacks in 2020 as the global economy worsened and unemployment increased. Consequently, the development of non-essential areas such as savoury snacks was constrained, with consumers instead focusing on more essential items.
Due to the ban on imports, there is a declining presence of imported products such as Lay’s, Pringles and the Malaysian Mr Potato brand, the latter of which still holds the largest value share among imported savoury snacks. As a result of the ban and earlier restrictions, there is an increasing number of small domestic players entering savoury snacks such as Lynx by CHIPALGI, Sarl and Crox by DailyFood.
Snax Sarl will remain the leading player in 2021 due to its strong historical legacy in the country, very strong distribution network and high brand recognition. Snax Sarl is a well-established company in Algeria and possesses solid distribution networks through which it sells a varied range of products at a low price, which is attractive to all socioeconomic groups.
The economic fallout of the COVID-19 pandemic coupled with the fall in oil prices is set to continue having an adverse effect on the cost of raw materials, causing the prices of goods to rise, whilst a negative impact will be felt on household incomes. Therefore, it is expected that many consumers will reduce their spending on food as disposable income decreases.
Despite seeing muted growth in 2022 and beyond, savoury snacks will continue to be a popular snack item of choice, mainly due to their affordable prices. Likewise, as the need for convenience increases, and on-the-go consumption and snacking trends strengthen, savoury snacks are well placed to continue to provide quick, easy, and convenient solutions, particularly for children’s snacking.
The main consumption trend is predicted to be the continuing shift in consumer preference towards healthier snacks such as trail mixes and alternatives to potato chips. Indeed, new product launches within savoury snacks during the forecast period will likely be more orientated towards health and wellness varieties.
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