Savoury Snacks in Algeria

PROSPECTS

Savoury snacks are in demand thanks to their convenience and affordability

Coupled with Algeria’s rapidly increasing population, the affordable prices and the enduring popularity of savoury snacks will continue to drive growth for the category. As the need for convenience increases, and on-the-go consumption and snacking trends strengthen, savoury snacks are well placed to continue to provide quick, easy and convenient solutions, particularly for children’s snacking.

Category maturity and adverse macroeconomics are set to reduce volume growth

As is the case for many other snacks categories, savoury snacks is projected to record a slowdown in volume growth over the forecast period, relative to the review period. The category will mature further, and the number of new products introduced is likely to be fewer than in the review period.

Health and wellness pursuit plus a richer product variety will enhance sales

The main consumption trend is predicted to be the continuing shift in consumer preference towards healthier snacks such as trail mixes and alternatives to potato chips. Indeed, new product launches within savoury snacks during the forecast period will likely be more orientated towards health and wellness varieties.

COMPETITIVE LANDSCAPE

Long-established Snax Sarl products are popular with different consumers

Snax Sarl remained the leading player in the category in 2019 due to its strong historical legacy in the country, very strong distribution network and high brand recognition. Snax Sarl is a well-established company in Algeria and possesses solid distribution networks through which it sells a varied range of products at a low price, which is attractive to all socioeconomic groups.

Maravilla eurl strengthens thanks to good availability and import ban

Maravilla eurl consolidated its position as the second-ranked player in 2019, thanks to the highly prominent Chipsou potato chip brand. Indeed, this is also a widely available domestic brand due to the company’s successful efforts in promoting Chipsou across retail outlets in Algeria.

Smaller players enter and capture consumers with affordable savoury snacks

Due to the ban on imports, there is a declining presence of imported products such as Lay’s, Pringles and the Malaysian Mr Potato brand, the latter of which still holds the largest value share among imported savoury snacks. As a result of the ban and earlier restrictions, there is an increasing number of small domestic players entering the category.

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