Savoury Snacks in Algeria

PROSPECTS

A positive performance is expected for savoury snacks in Algeria

The increasing population, affordable prices and the popularity of savoury snacks are expected to remain key drivers of growth. Thus, savoury snacks is expected to register a continued strong performance over the forecast period in both volume terms and value terms at constant 2018 prices.

Expected slowdown in growth over the forecast period

Savoury snacks is projected to register slower CAGRs in volume terms and in value terms at constant 2018 prices over the forecast period in Algeria compared with the review period CAGRs. This can be attributed to the increasing maturity of the category, combined with ongoing economic hardship.

Health and wellness products are expected to be a key focus

More new product launches in savoury snacks during the forecast period are likely to be oriented towards health and wellness. Indeed, the growing trend towards health and fitness will lead to the more careful selection of snacks by consumers.

COMPETITIVE LANDSCAPE

Snax remains the leader in Algeria

Snax remained the leading player in savoury snacks in value terms in 2018. It is a well-established company in Algeria, and possesses strong distribution networks and varied products which are sold at low prices, meaning they are attractive to all social groups.

Domestic brands consolidate their shares

There was almost no change in the top six positions in 2018, with the ranking remaining the same as in the previous three years. However, due to the restrictions on imports, there is a declining presence of imported products, such as the Malaysian brand Mister Potato, which accounts for the biggest imported presence.

Standard and economy brands dominate

Affordability remains the key driver of growth within savoury snacks, with standard and economy brands continuing to drive value sales. The popularity of premium brands such as Pringles has been declining, particularly within the lower- and middle-income segments of the population; thus, their contribution to overall sales within the category is becoming less significant, especially after the strong restrictions on imports implemented by the Algerian authorities.

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