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Learn moreSep 2020
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Savoury snacks are seeing less of an impact on sales from COVID-19 than other snack products, despite the nationwide in disposable incomes following lockdown. Sales over the review period were less affected by drastically surging price growth, partly because consumers switched across to large volume pack sizes that greatly reduce volume cost to the consumer – in 2020, small pack sizes of salty snacks, for example, have almost disappeared from Egypt’s shops.
Unlike other snack products in Egypt, there is solid consumer interest in healthier formats developed for savoury snacks, and the range of products aligning with this trend grew over the review period, and is increasing in 2020. Nestlé Egypt SAE’s Fitness Toasties, Chipsy For Food Industries Co SAE’s Chipsy Forno and Sun Bites and Edita Food Industries SAE’s Bake Rolls have enjoyed growth in 2020.
The success of savoury snacks over the review period means that producers are able to invest more in product marketing. This has been a key factor in supporting sales in 2020, and one that sets savoury snacks apart from many other snack products.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Egypt with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sweet and savoury snacks industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.