Sub-cultures such as anime and manga have long been popular in Japan, even before the pandemic. However, during COVID-19 consumers in Japan were even more exposed to anime and manga due to the increased amount of time spent at home.
In Japan, savoury snacks are not viewed as healthy, especially for consumers who are on diet, as they typically contain high salt and carbohydrates. However, players are trying to challenge the unhealthy stigma of savoury snacks by launching healthier versions of their products.
Interest in sustainable packaging is particularly strong, as in savoury snacks, products which are commonly consumed with alcohol, such as rice snacks, tend to be over-packaged by having individual wrapping within multi-pack packaging. Interest in sustainability was sparked in 2020, when a teenage girl raised the question of Japan’s overpackaging culture and managed to collect more than 18,000 signatures asking major snacks players Bourbon Corp and Kameda Seika to reduce their use of plastic packaging.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other sweet and savoury snacks
See All of Our DefinitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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