Competitive Landscape
Pepsico and Haldiram Use Innovation and Pricing to Defend Leadership
Savoury snacks in India remains fragmented and highly competitive in 2026, as shown by the distribution of company shares among the leading manufacturers. PepsiCo India Holdings Pvt Ltd is expected to retain the highest retail value share at 12% in 2026, while Haldiram Snacks Pvt Ltd holds 8%, and Balaji Wafers Pvt Ltd, and ITC Ltd follow closely, each holding a 7% share.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in India?
- Which are the leading brands in Savoury Snacks in India?
- How are products distributed in Savoury Snacks in India?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in India?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in India - Category analysis
Key Data Insights
Savoury Snacks Summary
Rising Spending on Food and a Growing Focus on Health Impact Snacks
Healthy Snacking Drives Dynamism for Nuts, Seeds and Trail Mixes
Crax and Twirtles Drive Innovation by Targeting Health and Affordability
Haldiram and Bikaji to Leverage Regional Flavours to Capture Shifting Habits
Healthier Options and Quick Commerce Set to Drive Health and Convenience Innovation
Pepsico and Haldiram Use Innovation and Pricing to Defend Leadership
Small Local Grocers Maintains Reach as Quick Commerce Reshapes Impulse Snacking
Evolving Consumer Demands and Formulation Shifts
Breakthroughs in Fortification and Flavour Profiles
Competitive Restructuring and Strategic Adaptation
Snacks in India - Industry Overview
2026 Developments
Key Data Insights
Increasing Everyday Indulgence through Innovation and Premium Experiences
Ritebite Fuels Functional Snacking and Broadens Daily Routines
Quick Commerce Transforms Accessibility and High-Frequency Snacking
More Brands Expected to Embed Health Benefits into Affordable Snacking Moments
Sweet Biscuits and Value Packs Drive Mass-Market Expansion
Gst Reform and Digital Platforms Broaden Consumer Reach
Parle and Britannia Sustain Their Lead by Leveraging Well-Known Everyday Snacks Brands
Emerging Brands and Mergers and Acquisitions Shape the Competitive Landscape
Small Local Grocers Maintains Strong Reach Even as Modern Formats Advance
Quick Commerce Accelerates Trials and Premium Snacking Moments
Shifting Nutritional Demands and Sensory Upgrades
Novel Formats and Flavour Fusions in the Market
Competitive Dynamics and Strategic Consolidation
Country Reports Disclaimer
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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