Brazil has been among the severely affected countries in the world by the COVID-19 virus. Without a national policy, quarantines and lockdowns have been implemented by the individual cities and states.
Baked goods in Brazil is dominated by packaged and unpackaged leavened bread, with unpackaged variants representing the vast majority of sales. The most popular type of unpackaged leavened bread in Brazil is pão francês (Brazilian French bread) or pãozinhos (bread rolls), although this scenario has been changing, especially in the larger cities, to include an increasing offer of natural fermentation and artisanal bread due to the premiumisation and health and wellness trends evident over the review period.
Packaged cakes have been in decline in Brazil for a number of years as consumers have increasingly opted for unpackaged varieties, which many regard as fresher and more natural, whilst the significantly lower prices of unpackaged variants are an important consideration, given the low disposable incomes of many Brazilians.
Baked goods is set to return to more moderate retail volume growth in 2021, followed by steady, if accelerating, increases over the remainder of the forecast period. Unpackaged leavened bread will retain its vast popularity in Brazil and also record good retail volume growth over the forecast period.
Frozen baked goods is set to perform well in 2020 as consumers value the convenience and easy preparation of these products, with some stocking up their freezers given the uncertainties around the COVID-19 pandemic. As the epidemic is by no means over towards the end of 2020, these concerns remain, and frozen baked goods is therefore anticipated to continue to perform well in retail in 2021 and over the remainder of the forecast period.
Health and wellness was a growing topic in packaged food in general prior to the COVID-19 pandemic and the health crisis is set to accelerate the trend going forward. The outbreak has fuelled interest in products positioned as healthier.
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This report originates from Passport, our Baked Goods research and analysis database.
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