Towards the end of the review period, the leading producers of artisanal bread started to launch more sophisticated products that can be sold in chained supermarkets. Bachaus and Mayakoy are among the companies that have been investing in developing bread made using artisanal yeast that gives the bread a naturally sour taste.
Sales of packaged pastries are expected to continue being dominated by croissants, a non-traditional type of pastry with a very non-Turkish image. The popularity of packaged croissants is expected to continue been supported by investment on the part of manufacturers and wider distribution in various retail channels.
The positive growth that is expected to be seen in sales of frozen cakes, sweet pies and tarts during the forecast period is set to be fuelled largely by the widening distribution of these products as new players enter the category. In particular, Turkey’s leading discounters are expected to dedicate more shelf space to these products, with the increasing numbers of such products offered under private label expected to be crucial to further growth in the category.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Baked Goods industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.See All of Our Definitions
This report originates from Passport, our Baked Goods research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!