Baked goods is expected to continue its steady volume growth over the forecast period, and will continue to be dominated by unpackaged bread – which is an essential component of Moroccan meals. Growth, however, will be driven by artisanal and unpackaged bread, cakes, and pastries, as consumers prefer the taste and because these are cheaper than packaged alternatives.
Despite good projected volume growth over the forecast period, baked goods will be threatened by the expected ongoing price rises in raw ingredients which, at some point, must be passed onto the consumer – thus resulting in an inevitable increase in unit prices. The current economic slowdown is expected to persist, which will force lower-income consumers to change their consumption habits towards home-made pastries and cakes and, for some people, it will mean baking their own bread at home once more.
Average unit prices in raw ingredients of cereals are expected to show an upward tendency over the forecast period, due to the rising prices of raw materials, for example cereal commodity prices as well as other production costs such as energy, transportation, and workforce costs. Given the current climatic conditions and series of droughts, local production of cereals is expected to decline, and therefore Morocco will rely mainly on imports, the amounts of which will be affected and impacted by volatile global prices.
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This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.See All of Our Definitions
This report originates from Passport, our Baked Goods research and analysis database.
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