Sales of baked goods are set to continue rising in Uzbekistan during the forecast period, with the status of bread as an essential source of starchy carbohydrates set to underpin a solid and sustainable performance for baked goods overall. One of the most important influences on rising sales this is set to be population growth, with Uzbekistan’s high birth rate set to continue having a positive impact on demand for baked goods throughout the forecast period.
Bread’s status as an essential staple food and its importance for social development in Uzbekistan has led the government to subsidise the price of bread under an institutional programme that ensures the viability of the production of bread at economical prices named bukhanka. This has long supported demand for bread by making the bread sold via retail channels affordable for consumers of all income levels.
During the forecast period, it is considered highly likely that the major local manufacturers of goods that dominate category sales will remain in control of a high proportion of sales across all categories of baked goods. As the vast majority of consumers in Uzbekistan remain highly price-sensitive, it is likely that imported products in categories such as packaged cakes will remain far too expensive for ordinary people to afford on a regular basis and therefore it will be very difficult, this at least, for such products to become competitive.
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This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.See All of Our Definitions
This report originates from Passport, our Baked Goods research and analysis database.
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