Following two consecutive years of strong inflationary pressure, from 2024 onwards price increases are expected to start easing. With deflation being a less likely scenario, prices are set to continue growing, but at a more moderate pace.
The first set of HFSS restrictions came into effect in October 2022, and limited the in-store visibility of packaged cakes, pastries, sweet pies, and tarts that are classified as high in fat, sugar, and salt, based on the government’s nutrient profiling model. With the category dominated by products that fall within the regulation, it contributed to the negative performance of baked goods in 2022 and 2023, and is expected to hamper its future growth.
Despite the impact of the HFSS regulation, retail volume sales of packaged cakes, pastries, and sweet pies and tarts are projected to record moderate growth over the forecast period, as consumers’ desire for indulgence remains strong. Even in times of economic uncertainty, demand for sweet baked goods can remain resilient, as consumers tend to respond to cost-of-living crises by comforting themselves with affordable luxuries; thus, small treats such as baked goods can satisfy this need.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Baked Goods industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.See All of Our Definitions
This report originates from Passport, our Baked Goods research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!