Executive Summary

Dec 2018
PROSPECTS
Aversion to sugar and gluten fuels innovation within dessert mixes

As a result of Australia’s growing aversion to sugar and gluten, free-from alternatives have been an extremely encouraging space for brands to enter and expand into. In early 2018, following the success of its sugar-free doughnuts, Noshu Foods launched a range of sugar-free cake and frosting mixes that included Rich Chocolate Vanilla and Vanilla Velvet variants.

Gluten-free bread will continue to drive demand

As the number of Australians looking to avoid or reduce gluten increases, the supply and demand of gluten-free alternatives has grown accordingly. Consequently, gluten free alternatives are becoming more and more mainstream.

In-house bakeries challenge packaged alternatives

As the number of in-house bakeries grows within supermarket chains, the ways in which consumers shop are being significantly impacted. More specifically, as consumer preference for fresher over packaged food strengthens, in-house bakeries are in a position to capture sales from products on shelves accordingly.

COMPETITIVE LANDSCAPE
Goodman Fielder leads bread

Goodman Fielder continues to lead bread sales, particularly within packaged leavened bread. The company’s presence is particularly pronounced in health and wellness areas like fortified function and free from gluten due to the popularity of brands like Wonder White, Country Life Bakery and Helga’s.

Private label leads packaged cakes

In 2018, private label maintained considerable sales share within packaged pastries. Woolworths’ iconic chocolate mudcakes have been a key contributor to this, especially as the company introduced new flavour variants inspired by consumers transforming the cakes into artisanal style cakes.

Green’s General Foods leads dessert mixes

In 2018, Green’s General Foods was the leading player within dessert mixes, mainly driven by its domination across the area, with White Wings and Green’s leading growth. More specifically, White Wings Cake in a Cup range has been growing in popularity, especially as the product range constantly expands to intensify consumer curiosity.

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Baked Goods in Australia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baked goods industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baked goods industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baked goods in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baked goods in Australia?
  • What are the major brands in Australia?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Baked Goods in Australia - Category analysis

HEADLINES

PROSPECTS

Aversion to sugar and gluten fuels innovation within dessert mixes
Gluten-free bread will continue to drive demand
In-house bakeries challenge packaged alternatives

COMPETITIVE LANDSCAPE

Goodman Fielder leads bread
Private label leads packaged cakes
Green’s General Foods leads dessert mixes

CATEGORY DATA

Table 1 Sales of Baked Goods by Category: Volume 2013-2018
Table 2 Sales of Baked Goods by Category: Value 2013-2018
Table 3 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 4 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 5 Sales of Pastries by Type: % Value 2013-2018
Table 6 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 7 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 8 Distribution of Baked Goods by Format: % Value 2013-2018
Table 9 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 10 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Packaged Food in Australia - Industry Overview

EXECUTIVE SUMMARY

Adventurous consumer palates drive innovation across packaged food
Product narrative key in driving consumer engagement in 2018
Private label continues to capture sales from branded products
Supermarkets continue to lead food distribution
Portion control and on-the-go solutions to drive growth

FOODSERVICE

Sales to Foodservice
Health and wellness drives growth
Consumer Foodservice
Desire for new experiences and health and wellness boost the consumer foodservice performance

CATEGORY DATA

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources