As a result of Australia’s growing aversion to sugar and gluten, free-from alternatives have been an extremely encouraging space for brands to enter and expand into. In early 2018, following the success of its sugar-free doughnuts, Noshu Foods launched a range of sugar-free cake and frosting mixes that included Rich Chocolate Vanilla and Vanilla Velvet variants.
As the number of Australians looking to avoid or reduce gluten increases, the supply and demand of gluten-free alternatives has grown accordingly. Consequently, gluten free alternatives are becoming more and more mainstream.
As the number of in-house bakeries grows within supermarket chains, the ways in which consumers shop are being significantly impacted. More specifically, as consumer preference for fresher over packaged food strengthens, in-house bakeries are in a position to capture sales from products on shelves accordingly.
Goodman Fielder continues to lead bread sales, particularly within packaged leavened bread. The company’s presence is particularly pronounced in health and wellness areas like fortified function and free from gluten due to the popularity of brands like Wonder White, Country Life Bakery and Helga’s.
In 2018, private label maintained considerable sales share within packaged pastries. Woolworths’ iconic chocolate mudcakes have been a key contributor to this, especially as the company introduced new flavour variants inspired by consumers transforming the cakes into artisanal style cakes.
In 2018, Green’s General Foods was the leading player within dessert mixes, mainly driven by its domination across the area, with White Wings and Green’s leading growth. More specifically, White Wings Cake in a Cup range has been growing in popularity, especially as the product range constantly expands to intensify consumer curiosity.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Baked goods industry in Australia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Baked goods industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Baked goods in Australia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.