While bread is expected to remain the most important staple source of carbohydrates in the diets of most consumers in Kazakhstan during the forecast period, a dynamic sales performance is not expected to be seen in the category. This is because of the maturity of demand for flat bread, which means that there is already a high degree of saturation in the category.
It is unlikely that any of the major players in baked goods in Kazakhstan will emerge as a strong national leader in the category before the end of the forecast period. As mentioned above, the manufacture and distribution of baked goods in Kazakhstan is dominated by a number of large industrial bakeries, each of which has regional scope to its operations.
During the forecast period, it is expected that cakes will register considerably stronger sales growth than bread and there are two main reasons for this. The first is that demand for bread is far more mature than demand for cakes this is a reflection of the centrality that flat bread plays in the daily diets of many because it consumers, whereas cakes are seen as more of an occasional treat by most people living in Kazakhstan.
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This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.See All of Our Definitions
This report originates from Passport, our Baked Goods research and analysis database.
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