In Pakistan, there is a general preference for unpackaged bread, which is usually fresher than packaged varieties and is often purchased from independent bakeries rather than supermarkets. Unpackaged bread has tended to comprise a popular but very narrow range of traditional options, and some more premium-oriented independent bakeries have expanded their ranges. As a result, food, drink and tobacco specialists is expected to gain significant retail value share in Pakistan in 2022 at the expense
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Understand the latest market trends and future growth opportunities for the Baked Goods industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.See All of Our Definitions
This report originates from Passport, our Baked Goods research and analysis database.
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