Over the forecast period, baked goods will see low growth in volume and value terms. Uruguayans already consume a lot of baked goods and in particular leavened bread and there is little room for growth.
The COVID-19 pandemic heightened consumer’s awareness of their health. Given the risk posed by obesity and other health conditions, many people are trying to eat more healthily and as a result baked goods with a healthier positioning will win value share over the forecast period.
After a dynamic year of growth in 2020, dessert mixes are once again losing traction in baked goods in 2022. The COVID-19 pandemic brought consumers back to desert mixes as they spend so much time at home.
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Understand the latest market trends and future growth opportunities for the Baked Goods industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.See All of Our Definitions
This report originates from Passport, our Baked Goods research and analysis database.
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