Baked goods, and particularly bread, are a staple in the national diet and this will support volume growth over the forecast period, as will population growth. All the same, if inflationary pressures continue, value for money will be the main driver of value sales and this could mean growth for the larger players, which benefit from economies of scale, and also for private label.
Packaged cakes have one major player that has a wide distribution network, that is Industrias Alimenticias Ecuatorianas Inalecsa, which is a subsidiary of Mexican multinational, Arca Continental SAB. Grupo Bimbo Supan also offers a portfolio of packaged cakes, but it is much more limited than Inalecsa's.
Consumers are increasingly looking for healthier options and players are responding by offering products that are perceived as healthier, such as brown bread and bread with multiple cereals. This type of healthier positioning will be essential for the growth of bread over the forecast period.
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This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.See All of Our Definitions
This report originates from Passport, our Baked Goods research and analysis database.
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