Executive Summary

Nov 2018
PROSPECTS
Indulgence categories continue to grow despite health concerns

US consumers are trying to live healthier lives, and this is having a huge impact on almost all categories of the food industry. According to this trend, baked goods should be one of the most challenged categories, since many of the ingredients used in the production of these items are being avoided by health-conscious consumers wary of carbohydrates and sugar.

Single-serving products yield better results than larger alternatives, while clean labels present an opportunity

Despite a growing pursuit among consumers of healthy eating habits, when it comes to indulging they are consistently finding a way to reward themselves on an occasional and single-serving basis. Highlighting this dynamic, package sizes are displaying an important dynamic with above-average sales increases for individually packaged products compared with larger packs.

Recent frozen successes create opportunities

Frozen food is making an unlikely comeback for the first time in years across different packaged food categories. The turnaround in sales has been influenced by nostalgia, as well as millennials and households with teenagers looking for more-convenient options to eat; many manufacturers are increasingly offering healthier options to meet this demand.

COMPETITIVE LANDSCAPE
In-store bakeries offer potential glimpse into the future

The baked goods industry is primarily fuelled by in-store bakeries, independent bakeries and large-scale manufacturers of packaged baked goods, such as category leaders Grupo Bimbo and Flowers Foods. Over the review period, as consumers flocked towards fresh and transparent items, in-store bakery sales grew strongly in spite of other prevailing health and wellness trends, and in-store bakeries is becoming an increasingly important and dynamic channel within fresh cakes and individual treats, stealing attention away from large-scale packaged food manufacturers in the process.

Strong growth of organic bread set to inspire further health and wellness innovation

When Dave’s Killer Bread was acquired by Flowers Foods in 2015, the presence of organic bread on store shelves increased considerably, boosting the influence of breads appealing through health and wellness qualities. Since then, Dave’s Killer Bread has dominated organic bread and posted strong sales growth, developing the largest share of any competitor.

Opportunities exist

Despite this dominance, there remains an opportunity for packaged bread appealing through an array of health and wellness components. In this environment, large manufacturers of bread are increasingly likely to enter this lucrative space in an attempt to compete with Flowers Foods and carve out their own share of sales.

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Baked Goods in the US

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baked goods industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baked goods industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baked goods in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baked goods in USA?
  • What are the major brands in USA?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
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This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in the US - Industry Overview

EXECUTIVE SUMMARY

Innovation emerges as key to growth in an increasingly competitive market
Revamping of traditional concepts of packaged food products
Mergers and acquisitions continue to provide opportunities for growth
Online grocery retailing slated for aggressive expansion
Further consolidation and innovation expected

FOODSERVICE

Sales to Foodservice
Plant-based alternatives sprouting up in foodservice outlets
Potential for future growth via foodservice investments
Retail-orientated manufacturers try their hand at foodservice
Consumer Foodservice
Restaurants within retail outlets offer continued upside
Fast food automation seen as opportunity to increase sales
Pop-up restaurants emerging in major cities

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources