Baked goods is set to witness stable growth in retail volume and current value terms over the forecast period as demand stabilises. Given the negative demographic trends impacting the country and the higher prices facing consumers, this performance can be seen as solid since bread is a mature category with somewhat limited growth potential.
Frozen baked goods is set to experience strong volume growth over the forecast period as consumers seek more convenient options when buying baked goods. Frequent innovation and new product launches has made the frozen baked goods category very attractive to local consumers.
Unpackaged pastries is set to be the second fastest category in baked goods in the forthcoming years. Rising demand for artisanal style unpackaged pastries will underpin this growth, which are increasingly available through the country’s network of modern grocery retailers.
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This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.See All of Our Definitions
This report originates from Passport, our Baked Goods research and analysis database.
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