Private label baked goods and in-store bakeries are expected to be more in focus during the forecast period as the prices of their products tend to be more accessible to the mass of consumers in the country. The new EU (and Hungarian) Price Indication Directive from 28 May 2022 may help to keep the competition more regulated as it defines the time permitted between discounts.
The reduced availability of fertiliser would impact farmers by engendering smaller crop yields and lower quality output, not only in Ukraine, but worldwide. Besides, increasing energy and fuel prices are expected to lead to further increases in the costs of manufacturing, packaging and logistics with regard to baked goods.
Artisanal-style loaves of breads are part of the premiumisation trend in baked goods in Hungary. Bread with sourdough is growing in popularity, not least because it is considered a healthier version in terms of loaves of breads.
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Understand the latest market trends and future growth opportunities for the Baked Goods industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
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