Executive Summary

Nov 2018
PROSPECTS
New regulations intend to raise product quality

Bread, the largest category within baked goods, has seen changes to regulations aimed at improving the quality of products. As a result, the minimum rye content of rye bread has been raised to 60%.

Prices rise across baked goods

The average retail current unit price increased in all categories in 2018, with bread seeing the fastest rise. Bread producers are more confident about hiking their prices as bread is considered an essential and traditional product in households.

Frozen baked goods combines convenience and indulgence

In retail value sales terms, frozen baked goods posted the fastest increase in 2018. This performance was supported by the indulgence and convenience trends, as most of these products are positioned primarily as snacks.

COMPETITIVE LANDSCAPE
Baked goods continues to see fierce competition

In Hungary, the competitive landscape of baked goods, especially bread, is populated by a large number of players. Besides traditional unpackaged products, which are mainly artisanal, the presence of products manufactured by chained grocery retailers has become relevant.

Omega-Bázis launches free from gluten bread under Aby’s

Despite a challenging competitive environment characterised by a large number of players and products, baked goods still witnessed new entries. One significant new entry is locally-owned Omega-Bázis, which has introduced several new packaged food products, including free from gluten packaged bread.

Private label producers benefit from the demand for healthier products

Chained grocery retailers offering private label baked goods have seen growing demand for their products, supported by the rising demand for health and wellness products. As a result, most chained grocery retailers, including Spar, Tesco, Aldi and Lidl, have expanded their product portfolios in both packaged and unpackaged categories.

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Baked Goods in Hungary

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baked goods industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baked goods industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baked goods in Hungary market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baked goods in Hungary?
  • What are the major brands in Hungary?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Hungary - Industry Overview

EXECUTIVE SUMMARY

Consumer willingness to spend more and innovation boost packaged food
Consumers more conscious of quality and ingredients
Competition remains intense, with domestic players enjoying support from the government
Distribution channels focus on improving consumer loyalty and environmental issues
Growth of packaged food sales likely to slow over the forecast period

FOODSERVICE

Sales to Foodservice
Sales to foodservice supported by growth in the number of foodservice outlets
Healthy edible oils perform well
Bulk food products hamper packaged food sales to foodservice
Consumer Foodservice
Number of foodservice outlets expands in 2018 for the first time in the review period
Foodservice outlets continue to record value growth
McDonald’s focuses on health and wellness trends, whilst expanding the number of employees to remain leader
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources