Per capita retail volume consumption of baked goods in Colombia saw a slight rebound in 2019, after slow decreases in the earlier years of the review period. Unpackaged is the main format.
Bimbo de Colombia is at the forefront of efforts to develop the offer of packaged leavened and flat bread in Colombia. The company has introduced artisanal-style packaged leavened bread: to offer bread with a higher-end texture and flavour that resembles artisanal unpackaged leavened bread.
Packaged leavened bread is seeing the fastest retail volume and current value growth rates in 2019, despite increasing concerns that bread contributes to weight gain. In general, packaged bread players are responding by increasing their offer of healthier lines featuring reduced sugar and high fibre content products.
Artisanal accounts for the majority of retail value sales of baked goods in 2019, although its share decreased gradually over the review period. The strong and widespread culture of baked goods consumption in Colombia is underpinned by the presence of thousands of small bakeries across neighbourhoods in the country.
Bimbo de Colombia is consolidating its position as the leading branded player in a highly fragmented competitive environment dominated by artisanal bakers. The company is seeing the fastest retail value share growth in 2019, marginally ahead of Productos Ramo.
Productos Alpina started to control the production and distribution of Don Maíz’s eponymous brand in 2018. Don Maíz, the leading company in packaged flat bread (arepas), is expected to see an improved performance following the change of ownership.
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This industry report originates from Passport, our Packaged Food market research database.