Executive Summary

Nov 2019
PROSPECTS
Consumption culture and variety of products and prices boost unpackaged format

Per capita retail volume consumption of baked goods in Colombia saw a slight rebound in 2019, after slow decreases in the earlier years of the review period. Unpackaged is the main format.

Developing offer supports fast growth of packaged bread

Bimbo de Colombia is at the forefront of efforts to develop the offer of packaged leavened and flat bread in Colombia. The company has introduced artisanal-style packaged leavened bread: to offer bread with a higher-end texture and flavour that resembles artisanal unpackaged leavened bread.

Healthier lines and smaller portions spur packaged bread and cakes

Packaged leavened bread is seeing the fastest retail volume and current value growth rates in 2019, despite increasing concerns that bread contributes to weight gain. In general, packaged bread players are responding by increasing their offer of healthier lines featuring reduced sugar and high fibre content products.

COMPETITIVE LANDSCAPE
Social and convenience factors maintain wide appeal of artisanal bakeries

Artisanal accounts for the majority of retail value sales of baked goods in 2019, although its share decreased gradually over the review period. The strong and widespread culture of baked goods consumption in Colombia is underpinned by the presence of thousands of small bakeries across neighbourhoods in the country.

The leading player gains value share through new product development

Bimbo de Colombia is consolidating its position as the leading branded player in a highly fragmented competitive environment dominated by artisanal bakers. The company is seeing the fastest retail value share growth in 2019, marginally ahead of Productos Ramo.

New ownership brings early rewards for Don Maíz

Productos Alpina started to control the production and distribution of Don Maíz’s eponymous brand in 2018. Don Maíz, the leading company in packaged flat bread (arepas), is expected to see an improved performance following the change of ownership.

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Baked Goods in Colombia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baked goods industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baked goods industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baked goods in Colombia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baked goods in Colombia?
  • What are the major brands in Colombia?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Baked Goods in Colombia - Category analysis

HEADLINES

PROSPECTS

Consumption culture and variety of products and prices boost unpackaged format
Developing offer supports fast growth of packaged bread
Healthier lines and smaller portions spur packaged bread and cakes

COMPETITIVE LANDSCAPE

Social and convenience factors maintain wide appeal of artisanal bakeries
The leading player gains value share through new product development
New ownership brings early rewards for Don Maíz

CATEGORY DATA

Table 1 Sales of Baked Goods by Category: Volume 2014-2019
Table 2 Sales of Baked Goods by Category: Value 2014-2019
Table 3 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 4 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 5 Sales of Pastries by Type: % Value 2014-2019
Table 6 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 7 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 8 Distribution of Baked Goods by Format: % Value 2014-2019
Table 9 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 10 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Packaged Food in Colombia - Industry Overview

EXECUTIVE SUMMARY

Back to basics movement as consumers shift or return to more natural products
Impulse products suffer from health trend and modern retail opportunities
Reformulation strategies create healthier options and revive interest in products
Private label benefits from the expansion of discounters in tough economic climate
Value over volume growth as more sophisticated offer increases unit prices

FOODSERVICE

Sales to Foodservice
Fast growth in plain noodles sales to foodservice as Asian cuisine grows in popularity
Burger foodservice boom spurs demand for frozen processed potatoes
Demand for fried food and burgers stimulates edible oils sales to foodservice
Consumer Foodservice
Delivery apps change the way consumers interact with foodservice
Extended serving times and new menus lure consumers
Independents offer innovation and new experiences to recover from tough economic conditions

CATEGORY DATA

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources