Retail volume sales of baked goods will exhibit no more than modest growth over the course of the forecast period. Flat bread will remain the top performer, but leavened bread will continue to account for the bulk of sales.
Flat bread remains the top performer in baked goods during 2022 in terms of its rate of retail current value sales growth. Flour tortillas are growing in popularity among local consumers as an alternative to leavened bread, particularly among those seeking to lose weight.
The use of alternatives to regular flour to make baked goods, such as almond or coconut flour, will become increasingly important to wellness seekers, and to those following the keto trend diet, during the forecast period. Increasingly, consumers have been seeking out healthier items in baked goods, including offerings that feature higher protein content.
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This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.See All of Our Definitions
This report originates from Passport, our Baked Goods research and analysis database.
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