Executive Summary

Nov 2019
PROSPECTS
Baked goods continues to grow thanks to affordability and nutritional value

Baked goods sales continued to increase in both volume and value terms in 2019, especially in more urbanised settings. These items are seen as affordable and nutritious for families and also provide convenience for busier lifestyles and while on the go.

Despite growth in packaged leavened bread, unpackaged leavened bread still holds the largest share

Although packaged leavened bread continued to record stronger growth in 2019, unpackaged leavened bread still accounts for the largest share of baked goods sales. Throughout the country, packaged bread continues to make important gains in share, but the majority of consumers still consume unpackaged leavened bread by a ratio of around 3:1 in volume terms (unpackaged to packaged).

Health and wellness trends being seen in baked goods

Increasingly, consumers are seeking out healthier items in baked goods, including offerings that feature higher fibre and protein content or boast organic claims. In response to consumer demand, some products are focusing more on whole grains or whole wheat as well as incorporating dried fruits (eg raisins) and nuts (eg macadamias).

COMPETITIVE LANDSCAPE
Artisanal products continue to clearly lead sales of baked goods

Artisanal offerings continued to account for around half of retail value sales of baked goods in 2019. This is due to their wide presence across a number of categories, including unpackaged leavened bread, cakes and pastries.

Local companies the leading branded players, headed up by Horneados Pepin

Domestic brands and local manufacturers dominate sales behind the widespread artisanal offerings. Horneados Pepin is the leading branded player, closely followed by Lumijor.

Private label sales continue increasing

Private label sales are increasing in baked goods, with a number of the modern retailers expanding their offerings of packaged leavened bread (sandwiches) as a way to offer consumers similar products to the branded products at affordable prices. Examples include the First Class line from Grupo Ramos and Centro Cuesta Nacional’s private label products.

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Baked Goods in Dominican Republic

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baked goods industry in Dominican Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baked goods industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baked goods in Dominican Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baked goods in Dominican Republic?
  • What are the major brands in Dominican Republic?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Baked Goods in Dominican Republic - Category analysis

HEADLINES

PROSPECTS

Baked goods continues to grow thanks to affordability and nutritional value
Despite growth in packaged leavened bread, unpackaged leavened bread still holds the largest share
Health and wellness trends being seen in baked goods

COMPETITIVE LANDSCAPE

Artisanal products continue to clearly lead sales of baked goods
Local companies the leading branded players, headed up by Horneados Pepin
Private label sales continue increasing

CATEGORY DATA

Table 1 Sales of Baked Goods by Category: Volume 2014-2019
Table 2 Sales of Baked Goods by Category: Value 2014-2019
Table 3 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 4 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 6 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 7 Distribution of Baked Goods by Format: % Value 2014-2019
Table 8 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 9 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 10 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Packaged Food in Dominican Republic - Industry Overview

EXECUTIVE SUMMARY

Healthy economy has a positive impact on packaged food
Private label continues to make gains in packaged food
No major changes seen in the competitive landscape
Traditional channel still going strong despite the expansion of the modern channel
Packaged food to continue growing over the forecast period

FOODSERVICE

Sales to Foodservice
Vibrant tourism contributes to strong foodservice sales
Local players serve as major suppliers
Solid economic growth fuels sales

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources