Executive Summary

Nov 2018
PROSPECTS
Leavened bread continues to dominate baked goods

Serbians are some of the heaviest consumers of baked goods in the world. This is because they have traditionally eaten a lot of bread.

Frozen baked goods the best performing category

Frozen baked goods remained by far the best performing category in 2018. Frozen baked goods recorded double-digit current value growth throughout the review period, with this continuing in 2018.

Unpackaged leavened bread and cakes lose share

Packaged products in leavened bread, cakes and pastries held notably lower shares than unpackaged offerings in 2018. However, this situation has been changing over the last decade.

COMPETITIVE LANDSCAPE
Artisanal products dominate sales

Artisanal products accounted for by far the largest share of value sales in baked good in 2018. However, their share continued to fall, reflecting the fact that large producers are slowly gaining a foothold in the category by winning over consumers who are starting to be loyal to their favourite brands.

Private label products growing in popularity

The retailer Delhaize Serbia posted one of the strongest increases in value sales in 2018. Furthermore, other private label players also recorded exceptionally strong growth rates, indicating that the popularity of private label within this category is on the rise.

Very few new product launches observed

Only one notable new launch was seen in baked goods over 2017/2018, with this being under the Hrono Pogacice brand of frozen baked goods from Frikom. The manufacturer is undoubtedly aware of the category’s growth potential and so decided to expand its offer.

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Baked Goods in Serbia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baked goods industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baked goods industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baked goods in Serbia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baked goods in Serbia?
  • What are the major brands in Serbia?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Baked Goods in Serbia - Category analysis

HEADLINES

PROSPECTS

Leavened bread continues to dominate baked goods
Frozen baked goods the best performing category
Unpackaged leavened bread and cakes lose share

COMPETITIVE LANDSCAPE

Artisanal products dominate sales
Private label products growing in popularity
Very few new product launches observed

CATEGORY DATA

Table 1 Sales of Baked Goods by Category: Volume 2013-2018
Table 2 Sales of Baked Goods by Category: Value 2013-2018
Table 3 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 4 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 6 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 7 Distribution of Baked Goods by Format: % Value 2013-2018
Table 8 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 9 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 10 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Packaged Food in Serbia - Industry Overview

EXECUTIVE SUMMARY

Convenience trend and health and wellness visibly influence packaged food in 2018
Healthy growth of packaged food recorded in 2018, in line with the review period
Most leading producers see their value share increase in 2018
Modern grocery retailers keep growing at the expense of traditional grocery retailers
Continued growth expected over the forecast period

FOODSERVICE

Sales to Foodservice
Foodservice continues to grow in 2018
No major changes in the competitive landscape
Similar growth expected for the forecast period
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 22 Penetration of Private Label by Category: % Value 2013-2018
Table 23 Distribution of Packaged Food by Format: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format and Category: % Value 2018
Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources