During the forecast period, the leading local players in baked goods such as Don Don doo are expected to remain dominant in the category thanks to their strong understanding of the wants and needs of local consumers, which means that their wide assortment of products is very much in tune with the prevailing demand trends. In addition, these players all have comprehensive distribution, which means that their products are constantly available in all parts of the country.
The forecast period is expected to see the rising health consciousness of the Serbia population drive sales of wholemeal bread and special types of bread with strong health and wellness characteristics. Increasing numbers of Serbians are likely to be on the lookout for healthier types of bread as they seek to improve their diets, with the aim of living healthier lives.
As the lifestyles of Serbia’s busy urban professionals become increasingly hectic as their daily routines return to pre-pandemic patterns, it is likely that they will have much less time to spend baking their own bread, cakes and pastries at home. This is expected to spur sales of packaged cakes, pastries and frozen baked goods during the forecast period.
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This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.See All of Our Definitions
This report originates from Passport, our Baked Goods research and analysis database.
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