Wheat and sugar are the most important ingredients in the production of baked goods. Unfortunately, the Tunisian government, which monopolizes the imports of these commodities, is experiencing a financial crisis.
Competition will intensify in packaged cakes between the leading brands Tom, Délice, Saïda and Moulin d'Or as retail volume growth slows in the coming years. These major brands are trying to gain retail value share by offering a quality product and reducing production costs to keep retail prices low.
The COVID-19 pandemic years were a difficult period for dessert mixes, which experienced slower growth in retail volume terms. However, over the forecast period the category is likely to start recovering from 2022.
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Understand the latest market trends and future growth opportunities for the Baked Goods industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.See All of Our Definitions
This report originates from Passport, our Baked Goods research and analysis database.
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