Executive Summary

Nov 2019
PROSPECTS
Rising demand for convenience and fresh food to drive growth

Baked goods is expected to see a positive performance over the forecast period due to several factors. Firstly, the category is likely to benefit from both consumer demand for convenience, as well as greater demand for fresh and natural products, which are perceived as healthier.

Growing interest in quality and personalised touch boosts artisanal bakeries

Artisanal bakeries continue to grow in popularity as consumers are looking for a more personalised experience in terms of taste and ingredients. Indeed, artisanal bread is perceived as an essential good in Tunisia, with this situation expected to remain unchanged over the forecast period.

Attracting price sensitive consumers remains key to success

Availability, pricing and brand awareness will remain the major purchasing drivers in relation to baked goods over the coming years. Price competition is expected to gain additional relevance in the case of packaged cakes, packaged bread and dessert mixes in most modern grocery retailers, which are required to offer lower-priced products to their customers to maintain stable volume demand.

COMPETITIVE LANDSCAPE
Low prices and high quality ensure artisanal bread continues to lead sales

Artisanal producers continue to lead baked goods value sales, mainly due to the widespread popularity of unpackaged leavened bread, which is a staple of the Tunisian diet. The large number of traditional bakeries in the country explains the high availability of artisanal baked goods, especially in unpackaged bread and pastries.

Growing competition fuels new product development within packaged cakes

Patisserie Biscuiterie Fine Le Moulin d’Or remained in second position in baked goods in value terms in 2019 due to its long-standing presence in the country and wide product portfolio. The company markets a variety of packaged cakes under ranges such as Moulin d’Or, its flagship brand, which enjoys strong distribution and popularity among consumers due to the fact it combines high quality with reasonable prices.

Cheap prices ensure domestic players continue to dominate

Domestic companies dominate baked goods in Tunisia, with only a handful of international brands being present in the category thanks to their offering of a high quality product offer and good taste at a low price. Domestic baked goods brands remain very affordable and generally very well-regarded by Tunisian consumers.

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Baked Goods in Tunisia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baked goods industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baked goods industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baked goods in Tunisia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baked goods in Tunisia?
  • What are the major brands in Tunisia?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Baked Goods in Tunisia - Category analysis

HEADLINES

PROSPECTS

Rising demand for convenience and fresh food to drive growth
Growing interest in quality and personalised touch boosts artisanal bakeries
Attracting price sensitive consumers remains key to success

COMPETITIVE LANDSCAPE

Low prices and high quality ensure artisanal bread continues to lead sales
Growing competition fuels new product development within packaged cakes
Cheap prices ensure domestic players continue to dominate

CATEGORY DATA

Table 1 Sales of Baked Goods by Category: Volume 2014-2019
Table 2 Sales of Baked Goods by Category: Value 2014-2019
Table 3 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 4 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 6 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 7 Distribution of Baked Goods by Format: % Value 2014-2019
Table 8 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 9 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 10 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Packaged Food in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to perform well despite economic challenges
Rising demand for convenience among expanding middle class boosts sales
Increasing prices fuel shift to cheaper domestic brands
Grocery retailers lead sales despite parallel market and supply issues
Sales to be further boosted by rising demand for convenience

FOODSERVICE

Sales to Foodservice
Sales hit by sluggish economy and declining consumer purchasing power
Foodservice operators shift to cheaper ingredients in response to challenging market
High consumer price sensitivity ensures domestic players remain in pole position

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Distribution of Packaged Food by Format: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format and Category: % Value 2019
Table 25 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 26 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources