Executive Summary

Nov 2019
PROSPECTS
Premiumisation trend evident in bread, industry players note inclusion of added value ingredients

A premiumisation trend was evident in the baked goods category in 2019, especially within baked bread. This came in the form of bread with greater added value.

Acceleration of lifestyles influences demand for convenience, reduces propensity to make desserts at home

At the same time leading categories such as bread and pastries face maturity, which makes most important categories dependant on social factors, mainly declining population, which negatively affects volumes. Furthermore, due to accelerating lifestyles and increasing demand for convenience, Latvians are also making fewer desserts at home.

Smaller portions gain popularity as number of single-person households increases, raising average unit price

In line with the health trend in the country, Latvia is seeing an ongoing rise in the popularity of smaller portions. This is expected to continue over the forecast period.

COMPETITIVE LANDSCAPE
Latvijas Maiznieks AS maintains lead, invests in plant upgrades and efficiency developments

Latvijas Maiznieks AS remained the leader of baked goods in 2019. The company has a strong offer of products across the category.

Staburadzes Konditoreja SIA to build on existing foundation in packaged cakes

Staburadzes Konditoreja SIA remained among the top five players in the baked goods category in 2019, underpinned by its lead in packaged cakes. In future the company seeks to improve the efficiency of production, as well as develop the quality of the manufactured products.

Artisanal products gain share, local players seek to modernise, with focus on environmental factors

With consumers’ increasing interest in health and wellness, coupled with urbanisation, rising spending power and the growing number of single-person households, artisanal products demonstrated the most notable share gain in 2019, eroding the shares held by some local manufacturers. Meanwhile, local players are becoming more socially responsible.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Baked Goods in Latvia

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Baked goods industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baked goods industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baked goods in Latvia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baked goods in Latvia?
  • What are the major brands in Latvia?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Baked Goods in Latvia - Category analysis

HEADLINES

PROSPECTS

Premiumisation trend evident in bread, industry players note inclusion of added value ingredients
Acceleration of lifestyles influences demand for convenience, reduces propensity to make desserts at home
Smaller portions gain popularity as number of single-person households increases, raising average unit price

COMPETITIVE LANDSCAPE

Latvijas Maiznieks AS maintains lead, invests in plant upgrades and efficiency developments
Staburadzes Konditoreja SIA to build on existing foundation in packaged cakes
Artisanal products gain share, local players seek to modernise, with focus on environmental factors

CATEGORY DATA

Table 1 Sales of Baked Goods by Category: Volume 2014-2019
Table 2 Sales of Baked Goods by Category: Value 2014-2019
Table 3 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 4 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 6 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 7 Distribution of Baked Goods by Format: % Value 2014-2019
Table 8 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 9 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 10 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Packaged Food in Latvia - Industry Overview

EXECUTIVE SUMMARY

Lifestyle trends underpin market shifts, with increasing demand for convenience, healthy products, and more environmentally-friendly packaging
Frozen fruit, muesli and granola, artisanal products benefit from health trend
Players with their own retail networks gain strength, private labels remain popular despite premiumisation trend
Cooperatives popular due to cost savings, while the growth of hypermarkets is evident across the country
Players seek to reduce costs, health and environmental issues to influence consumer choice

FOODSERVICE

Sales to Foodservice
Convenience and on-the-go consumption trends evident in foodservice
Consumers interested in more upmarket products and foreign cuisine
Increased demand for vegetarian and vegan offerings set to influence foodservice development, but currently limited to the Latvian capital

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources