Local company Almarai remains the clear leader in packaged baked goods in 2022 with its leading brands 7 Days and L’Usine. The company has been introducing innovative strategies to expand its business not only in Saudi Arabia but also within the GCC.
During the COVID-19 pandemic many companies postponed investments in new product development and new innovations as they focused on ensuring supplies of their most popular products. However, with the consumption of baked goods returning to growth in 2022, companies are starting to launch new products.
The distribution landscape for baked goods remains relatively consolidated around supermarkets, hypermarkets, bakeries, and small local grocers. Nonetheless, the discounters channel is growing rapidly in Saudi Arabia and it is expected to increase its share in baked goods over the forecast period.
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Understand the latest market trends and future growth opportunities for the Baked Goods industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.See All of Our Definitions
This report originates from Passport, our Baked Goods research and analysis database.
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