Shawarma is becoming increasingly popular in Cameroon, with a proliferation of roadside vendors now offering shawarma. This is leading to increased demand for unpackaged flat bread or pitta.
In addition, to using alternative crops such as cassava for flour, there is an initiative to increase locally produced wheat. In this regard, the government has allocated funding of XAF10.
Artisanal products remain dominant in sales of baked goods in Cameroon, with local neighbourhood bakeries accounting for the bulk of sales, particularly in bread. However, over the review period, supermarkets have gained significant value share of staples overall and this will continue over the forecast period.
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Understand the latest market trends and future growth opportunities for the Baked Goods industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.See All of Our Definitions
This report originates from Passport, our Baked Goods research and analysis database.
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