Baked goods will register healthy constant value and volume growth over the forecast period. Bread is considered an essential and this will support volume sales.
Artisanal products remain dominant in sales of baked goods in Cameroon, with local neighbourhood bakeries accounting for the bulk of sales, particularly in bread. However, over the review period, supermarkets have gained significant value share of staples overall and this will continue over the forecast period.
Both pastries and breads are much loved by Cameroonians and increasingly consumers look for on-the-go options, as they lead busy lives. Offerings are constantly evolving and an increasingly popular snack is bread with tomato sauce and different assortments of beef and pork, a snack which is widely available through kiosks.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.See All of Our Definitions
This report originates from Passport, our Baked Goods research and analysis database.
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