Bread is set to remain heavily dominant in overall sales of baked goods during the forecast period, with other categories unlikely to account for more than a low share of value sales. As demand for bread is already very mature, it is expected that baked goods will register modest volume growth over the forecast period, with rising demand set to be driven mainly by the increasing availability of packaged bread as a result of the spread supermarkets, hypermarkets and convenience stores.
Cakes is slated for a positive performance over the forecast period, with the increasing demand for convenience snacks set to provide a significant boost to volume growth rates in the category. Spreading affluence and busier lifestyles among urban professionals means that there are more consumers who feel the need to pamper themselves with affordable treats such as cakes.
While consumer interest in a more diverse range of baked goods means that the share of overall category sales accounted for by novel and niche products is set to continue growing over the forecast period, overall sales are set to remain dominated by mainstream products, mainly plain white leavened bread made from standard flour. Examples of niche products that have a strong chance of gaining ground over the forecast period include leavened bread made from non-standard flours.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Baked Goods industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.See All of Our Definitions
This report originates from Passport, our Baked Goods research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!