Executive Summary

Dec 2018
PROSPECTS
Unpackaged baked goods are increasingly under pressure

Unpackaged baked goods saw slower growth than packaged baked goods in 2018, despite having lower value added tax and thus more competitive prices (10% VAT for fresh bread and pastries, as opposed to 20% VAT for all other types). This is mostly because of the business policy of retailers, which fill their stores with products baked on-site (which are finalised from frozen semi-products) or packaged products.

Prices are expected to rise for the foreseeable future

Rising prices will be inevitable in the future within baked goods, supported by the growing cost of inputs, such as more expensive labour. Stronger competition and the strong negotiating position of retailers will, however, still significantly limit price growth in the forecast period.

New flavours and ingredients are set to grow dynamically within baked goods

Adding various herbs and spices and colourings to baked goods, along with other new ingredients, such as olives, became becoming increasingly popular in 2018. Consumers are becoming more willing to experiment, especially when also inspired by new recipes.

COMPETITIVE LANDSCAPE
Product innovation is set to remain lively in the future

The assortment of products with healthy nutrition and nutritional claims on the packaging accelerated in 2018. This is expected to remain a major trend over the foreseeable future, with local companies further strengthening their product offer.

Smaller players are looking to expand their product distribution

Due to the strong competition in baked goods in Slovakia, manufacturers are expected to increasingly open their own stores. Also, a stronger focus on newly emerging regional retail chains, such as farm shops, is likely to be seen, as smaller local manufacturers have better opportunities for business development in such outlets.

The tough competitive environment will impact pricing strategies

Price discounts will play a crucial role in baked goods marketing over the forecast period. Special deals will particularly be used to promote product innovations, as well as to attract consumers to stores.

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Baked Goods in Slovakia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baked goods industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baked goods industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baked goods in Slovakia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baked goods in Slovakia?
  • What are the major brands in Slovakia?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Baked Goods in Slovakia - Category analysis

HEADLINES

PROSPECTS

Unpackaged baked goods are increasingly under pressure
Prices are expected to rise for the foreseeable future
New flavours and ingredients are set to grow dynamically within baked goods

COMPETITIVE LANDSCAPE

Product innovation is set to remain lively in the future
Smaller players are looking to expand their product distribution
The tough competitive environment will impact pricing strategies

CATEGORY DATA

Table 1 Sales of Baked Goods by Category: Volume 2013-2018
Table 2 Sales of Baked Goods by Category: Value 2013-2018
Table 3 Sales of Baked Goods by Category: % Volume Growth 2013-2018
Table 4 Sales of Baked Goods by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Baked Goods: % Value 2014-2018
Table 6 LBN Brand Shares of Baked Goods: % Value 2015-2018
Table 7 Distribution of Baked Goods by Format: % Value 2013-2018
Table 8 Forecast Sales of Baked Goods by Category: Volume 2018-2023
Table 9 Forecast Sales of Baked Goods by Category: Value 2018-2023
Table 10 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Packaged Food in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Growing demand for better product quality and fresh and regional ingredients
Packaged food performs well
EU to continue fighting against inferior product quality
Investments in internet retailing and a pleasant shopping experience in brick and mortar stores
Packaged food continues to be shaped by premiumisation and health trends

FOODSERVICE

Sales to Foodservice
Foodservice volume outpaces retail volume growth in 2018
Sales to foodservice growth fails to accelerate in 2018
Sales to foodservice will likely witness increasing attention from manufacturers
Consumer Foodservice
Foodservice operators benefit from the developing convenience trend in Slovakia
Innovation, premiumisation and convenience to drive future consumer foodservice sales
New legislation to better tackle tax evasion within foodservice establishments

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources