Locally sourced products no longer need to be included in retailers’ marketing leaflets and online campaigns. This will temporarily impact the position of domestically-sourced baked goods as retailers will be less motivated to give as much shelf space to local products and will likely offer cheaper alternatives in the form of semi-baked products instead.
During the pandemic packaged bread sold in plastic bags gained popularity as it was regarded as more hygienic, but greater consumer environmental awareness in the coming years is expected to see fresh unpackaged products gain current value share. In Slovakia, unpackaged bread is typically wrapped in or inserted into recyclable paper bags at retail stores using gloves or special pliers.
As post-pandemic lifestyles slowly return in Slovakia, a change in eating habits favouring out-of-home consumption over at-home consumption will be seen, with greater numbers of local consumers eating breakfast on the go, or dining out, rather than having traditional bread or rolls with butter. Competition in the form of packaged muesli and sports bars or drinking yoghurt will also intensify as household purchasing power begins to improve.
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Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
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