Bread is a highly mature in Sweden facing a high degree of competition from other breakfast and lunch alternatives (though sandwiches is a common lunch option in the country). It is increasingly perceived as calorie-rich, and many people are starting to cut down on their consumption of bread to manage their weight.
Thanks to its rapid rise in popularity over the last 20 years, tacos is increasingly competing to become one of Sweden’s “national dishes”. This was further helped by the COVID-19 pandemic as a growing number of consumers opted to make taco dishes at home to avoid foodservice.
The street food and authentic trends are set to remain popular in Sweden over the forecast period, especially when it comes to burgers buns and hot dog rolls. Such products are increasingly being offered in foodservice style packaging, as well as being positioned as more premium and healthier.
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Understand the latest market trends and future growth opportunities for the Baked Goods industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
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