Over the forecast period, baked goods is set to continue witnessing retail volume decline. Bread no longer forms the basis of daily nutrition in Lithuania.
Artisanal bread is expected to continue gradually taking share from packaged bread in Lithuania. Major retail chains including Lidl are developing artisanal bread and pastry sections, providing a range of fresh options at affordable prices.
Although consumption is falling, bread is not going to leave the Lithuanian’s diet any time soon. Formats such as white and old fashioned dark leavened bread in loafs are set to continue declining in volume terms.
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This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.See All of Our Definitions
This report originates from Passport, our Baked Goods research and analysis database.
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